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Mobile Focus Drives Vutec to Develop ‘Responsive’ Website

Redesigned website will assess user’s device type, display accordingly

Projection and audiovisual accessory company Vutec Corp. has launched a new comprehensive HTML5/CSS3-based responsive website. The company says the redesign enables the website to assess what device consumers are using to view it and reconfigure the presentation of its pages accordingly.
“Most websites scale down on a phone, rendering them difficult to read or navigate, which poses a problem,” says Mike Palmisano, Vutec’s director of marketing and communications. “ will adapt or respond to any mobile device. As people are on the go, we need to reach our audience anytime, anyplace on any device,” he says.
The company anticipates that the new website will drive “higher Google search rankings, faster download speeds, easier reading and user experience, improved galleries, and fully updated content,” Palmisano says. Speed will also likely improve, along with the company’s ability to reach its audience, he adds.
“Having rebuilt in-house from the ground up allows us to release new features, improvements and updates more often in response to user feedback,” Palmisano says.