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Loyola U Completes HD Upgrade That Attracts Students

High-definition production facilities credited with increased enrollments

Loyola University’s Communications Department has completed a three-year transition to high-definition production that is built around a variety of JVC ProHD cameras, which a Loyola official credits with attracting students to the program.

Loyola, located in Baltimore, has a single GY-HM150 and four GY-HM100 handheld ProHD camcorders, which are used for broadcast journalism courses and Film Club projects, says JVC Professional Products Company.

In addition, three GY-HM790 cameras are used mostly as studio cameras while three GY-HM750 cameras are used as electronic newsgathering cameras in advanced classes, as well as for community service productions. JVC says the university plans to purchase six more JVC cameras during the 2012-2013 school year.

“We were very impressed with the performance of the GY-HM790 camera in the studio and purchased additional GY-HM750 cameras for field productions,” says Herbert Jay Dunmore, Loyola’s television operations manager. “The cameras are very user friendly, and the similarity of menu structure allows for a smooth transition between models.”

Dunmore, who teaches digital media courses and serves as engineer for the department, is also the advisor to GreyComm Studios, a student television production club that produces a variety of programs, including news, sports and reality shows. The organization provides a cross-discipline collaborative experience in digital convergence media to help students “learn in a production environment they would experience post graduation,” he said.

The HD upgrade of the studio and field production equipment was a top priority of the department because student involvement and digital media course enrollment has grown by more than 30 percent over the last few years, which Dunmore credits to the JVC cameras and other HD equipment. “During campus tours, students and parents are very impressed with our facility, which results in many of those interested students enrolling,” he says. “Our studio hardware setup has been used as a model for other colleges and universities in the area that are making the same transition toward high-definition television production.