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Hitachi HD Cams Shoot Ag News for Nebraska-Lincoln

A key factor in the choice of the Hitachi was the simplicity of its setup.

The Institute of Agriculture and Natural Resources at the University of Nebraska-Lincoln produces “Market Journal,” a weekly show on agricultural issues. And among the programs top commodities are six Hitachi SK-HD1000 native 1080i HDTV studio/field production cameras.

“Market Journal” is seen in widescreen HD on NET1, the Nebraska Educational Television network, with replays on the NET2 statewide public television network. The program reaches more than half of Nebraska’s farm households each week, and streams online at

It’s part of the mission of UNL, a public land-grant university, to provide information and educational resources that foster a healthier, more competitive Nebraskan economy.

“These Hitachi cameras run day-in and day-out for us, and they’ve worked equally well in the studio and field. They adapt rapidly to changing lighting conditions, and hold up in inclement weather,” said Jim Randall, coordinator for communications and converging technologies for IANR. “We love the picture quality. They make gorgeous pictures.”

A key factor in the choice of the Hitachi was the simplicity of its setup, he said, since the program moves frequently from one location to another.

“In just 15 minutes, we can get the cameras up and running—setting the color balance, luminance, pedestal, shading and other levels—then push the record icon on the computer in the truck and we’re good to go,” he said.

Three of the Hitachi cameras reside in IANR’s studio, with a talk show set, EasyPrompt teleprompters, and an adjacent control room with Ross Synergy switcher, Compix CG, and 42-inch multiviewer.

The other three are kept on a Dodge Sprinter HD production van. The truck travels throughout the state with a three-man crew—producer/director, engineer, and talent—that quickly records computer packages for “Market Journal,” and then moves onto the next shooting location.

“We take the cameras into farmers’ fields, pastures, feed lots, and remote places to interview agricultural experts and demonstrate techniques, in addition to recording seminars and day-long conferences,” Randall said. “Considering their affordable price, ease of use, reliability, and superior picture quality, these cameras have proven to be an excellent value.”