ARLINGTON, Va.—PBS has a fresh new look, but don’t call it a midlife crisis, as the redesign of the public broadcaster’s classic logo ahead of its 50th anniversary is meant to emphasize its position in the digital age.
The new design, which was created by Lippincott, features tweaks to the logo, a new color palette called PBS Blue, custom typeface and a new illustration style. It will be rolled out throughout 2020 across broadcast, mobile and digital.
“PBS has connected with hundreds of millions of Americans through the stories that matter to our lives,” said Ira Rubenstein, chief digital & marketing officer at PBS. “Our new look and feel better represents how we are doing that in today’s digital age, while also preserving the most iconic aspects of this beloved brand. From broadcast to every major streaming platform, from your screens to your communities, we’ve created one connected experience that spans PBS locally and nationally.”
Nearly 70% of local PBS member stations will adopt the new brand over the next year.=
PBS also released a video to see the logo’s evolution.