WASHINGTON & LONDON—The U.S. Department of State has tapped Blackbird plc and its synonymous Blackbird cloud editing video platform for video production.
The Blackbird platform will allow members of the DoS production team to clip, edit and publish news broadcasts quickly after airing to social media channels, as well as delivering longer form content to its own website and other outlets. Operating across multiple U.S.-based sites, production teams can access videos in the Blackbird format from the department’s archive for repurposing.
“The deployment of Blackbird is designed to raise the quality of output and drive engagement as well as internal productivity,” said Ian McDonough, CEO of Blackbird.
The contract for Aperture Solutions Group, the U.S. partner for Blackbird, is for one year with multi-year extension options at a contract value of six figures each year, according to Blackbird.