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City of Roseville Uses Adobe to Engage With Citizens

Adobe Premiere Pro among tools Roseville uses for monthly video series.

SAN JOSE, Calif.—The monthly “What’s Happening in Roseville” video series created by the City of Roseville in Placer County, Calif., to engage with its citizens gets a helping hand from Adobe’s Creative Cloud, according to a blog post from the company.

Credit: Adobe

Roseville’s communication team creates its monthly video series to provide the latest city updates to its more than 135,000 residents. The process of creating the content includes the use of Adobe Premiere Pro by Elyjah Wilbur, video and multimedia technician for the City of Roseville. Adobe’s video workflows, which include Premiere Pro and After Effects, support public affairs and communication projects for several departments.

The Creative Cloud also integrantes design and video tools to organize assets, customize visual content and produce videos.

Wilbur also uses Adobe platforms to help capture content while on the move, including Adobe Premiere Rush, Adobe Photoshop Lightroom Mobile and Adobe Spark. Adobe editing tools also help streamline the editing process, says Wilbur, including the Auto Reframe tool in Premiere Pro to automate the video reformatting process.

Roseville reports that since its “What’s Happening in Roseville” series moved to Adobe Creative Cloud, total video views have increased 300%.

For more information, visit Adobe’s blog.