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Cost Slows Businesses’ Switch from Analog Video Surveillance to IP

87 percent of retail companies using analog considering the switch to IP.

While most retailers that use analog technology for surveillance video are considering switching to network video, the cost of switching is prohibitive, says a report by Axis Communications, an internet technology firm providing network video solutions.

The report—“Surveillance Survey Report”—says 87 percent of retail companies that use analog technology for surveillance are considering the switch to migration strategies toward network video.

However, while 98 percent of the companies surveyed reported to be using video surveillance systems in their stores, only 25 percent report having made the move to an internet protocol (IP)-based surveillance system. Cost is the main impediment to switching to IP video technology, says 41.7 percent of the respondents.

The survey was conducted by the Loss Prevention Research Council (LPRC), a trade group focused on research to develop crime and loss control solution and the University of Florida, and the data notes several video surveillance trends, including:

  • Nearly all—98 percent—report that video surveillance reduce internal loss (employee theft, etc.)
  • Nearly 75 percent claim that video surveillance reduced external loss (shoplifting, return fraud, etc.)
  • Of the respondents reporting that poor image quality was a leading negative effect of video surveillance, 100 percent of them had analog technology as part of their system.
  • Counting entrants and exits is the most widely deployed non-loss prevention analytic application, with 27 percent of responders currently running the application in their facility.

“Image quality, scalability and lower total cost of ownership have been the three main drivers for network video across all verticals,” said Jackie Andersen, Axis business development manager, retail. “But in retail, there are many other exciting opportunities at play to use video data more effectively to help streamline operations and improve sales and marketing. LPRC’s research indicates tremendous growth potential for IP video in an industry that’s been using video surveillance for decades.”