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Cobalt Digital Names New Product Manager

Jesse Foster to guide product planning

Jesse Foster

Urbana, Ill. — Cobalt Digital, a manufacturer of 3G/HD/SD-SDI conversion gear, has promoted Jesse Foster to Product Manager, in addition to his current responsibilities as Western Area Sales Manager. Bob McAlpine, senior vice president of North America sales, announced Foster’s appointment recently from the company’s headquarters in Urbana, Ill.

Continuing to report to McAlpine, Foster will provide primary sales coverage within his current U.S. western area. In addition, he will use his strong technical background and industry experience to assist the company with product management processes. This includes responsibility for strategic product planning, coordinating new product introductions and supporting current Cobalt products to end-of-life.

Foster’s professional broadcast background spans more than 11 years, with an accomplished record of achievement and demonstrated success providing technology solutions in a highly competitive market. Foster‘s experience includes time with Evertz and Nevion.

“Jesse is a fast learner and technically very astute,” said McAlpine. “He understands customer work flow concepts and extracts product requirements for engineering development. Customers benefit from Foster’s overall product knowledge and he is well suited and disciplined to share his thoughts with Cobalt’s engineering staff. The entire Cobalt team is supportive of this additional responsibility.”

Chris Shaw, executive vice president of sales and marketing, echoed McAlpine’s enthusiasm.

“An effective product direction and knowledge of industry trends is crucial to the success of a technology driven company,” Shaw said. “We’re proud of our leadership position in the marketplace. We’ve been very successfully reacting to our customers’ requests with targeted products, and are happy to strengthen this direction further with Jesse’s new position responsibilities.”

Based in Burbank, Calif., Foster can be reached at (217) 531-0161 or