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CEA and DEG Join to Educate Retailers on Selling UHD TVs

Is 4K around the corner?

Hoping to stimulate Ultra High Definition (also known as “4K”) television sales the Consumer Electronics Association (CEA) has teamed up with DEG: The Digital Entertainment Group to create a video to educate retailers on how to explain the benefits of UHD to consumers. Anyone who has been to a CE store recently can attest to the lack in understanding among store staff.

The video will be shown in-store on UHD displays at participating electronics retailers and installers. The one-minute video is designed for use in stores and highlights the performance, versatility and value that the next-generation of television provides. The CEA and DEG also are developing a 30-second version of the video that can be used to support online and social media.

“Ultra HDTV is our future,” said CEA President and CEO Gary Shapiro in a statement, citing CEA research that found that three-fourths (73 percent) of online U.S. adults who saw UHD in a retail store are interested in owning the technology.

In addition to providing baseline information about UHDTV, both videos feature a variety of movie trailers from all the major studios. The initial 1-minute video is supplied on a USB drive that can be played on most UHD sets.

UHD offers more than eight million pixels of resolution, or four times the resolution of today’s high-definition televisions. Many UHD sets provide greater depth and range of color, brightness and contrast as well, and many of these next-generation televisions also include a variety of features such as streaming services, “Smart TV” functionality and upscaling, which upconverts HD content to 4K resolution.