easyCredit Basketball Bundesliga (easyCredit BBL) Selects Tellyo Pro As Official Social and Digital Content Creation Platform for the 2020/2021 Season
FOR RELEASE ON: THURSDAY, AUGUST 13, 2020
LONDON – Tellyo, leading developers of a cloud-based live video editing, clipping, and stream production suite, today announced that its Tellyo Pro platform was selected by easyCredit Basketball Bundesliga (easyCredit BBL) as the official social and digital content creation platform for the league’s upcoming 2020/2021 season. easyCredit BBL, the highest level of professional basketball in Germany, will use Tellyo Pro to help increase digital fan engagement and connections across all of its digital and social channels.
For the upcoming season, easyCredit BBL will implement Tellyo’s Smart editor to integrate live game metadata from Swiss Timing. Through this integration, BBL’s staff will also be able to see this metadata overlaid onto a video’s timeline and select specific completed plays for further editing, dramatically speeding up production. This metadata also stays with the stored content, and will be accessible in the longform recording, further increasing the value of archived content. Metadata will also be embedded into clips, which will further boost the resulting content.
With Tellyo Pro providing remote access to live content for the easyCredit BBL’s entire digital and social team, the league is able to deliver enhanced content production and publish real-time highlights across all of its social channels. To further increase engagement and keep fans even more connected to the sport they love, easyCredit BBL is also able to share bespoke content with influencer athletes via Tellyo Pro, so this can be shared in-turn with each athlete’s fanbase.
Like many sports, the end of the 2019-2020 easyCredit Basketball Bundesliga season brought many challenges, and a condensed season finale. Fans were starved of live sports, but keen to remain connected. When live sport did return, fans remained locked out of the venues, so the easyCredit BBL looked to innovate and adopt technology to meet the challenges being faced. To feed its fans content cravings and keep them connected, the digital and social teams at the easyCredit BBL adopted Tellyo Pro to create and deliver incredible amounts of enriched content, populating all digital channels available, including their website and social media profiles.
The Tellyo platform enabled easyCredit BBL teams to work remotely and stay safe, while still being connected to the live action. The features and power of Tellyo Pro’s toolset allowed them to produce and publish highlights and live action edits across all of their publishing and streaming platforms. The real-time nature of Tellyo provided the speed required to deliver highlights, news and full action clips capable of keeping fans engaged on social media, where they would discuss the action.
To ensure the easyCredit BBL were able to extract the greatest benefit from the platform, Tellyo also provided remote live training of staff, onboarding and integration into the current CMS, as well as live support for all live games.
“After snappyTV was shut down, we were in need of a new technical solution. With Tellyo, we found an application which opened up even more possibilities for us. The whole process of editing and publishing has been made much easier and the workflow of our social team during the games has become trouble-free and much faster,” said Nadine Vongehr, head of digital platforms, sports data and communication for easyCredit BBL. “We much appreciate the live support and also the cooperation during our season break because of COVID-19. We are looking forward to the new season, and are happy to have Tellyo as a reliable companion on our side.”
Tellyo is a comprehensive, cloud-based video editing, clipping, publishing, streaming and stream Production platform. We offer live clipping and editing capabilities to deliver rich and engaging content across many platforms, simultaneously sharing/publishing to digital and social channels in seconds. Tellyo Pro makes it easy to find key moments and build stories quickly from live feeds with simple navigation. This empowers editors with a second-by-second log of event data at their fingertips, speeding up editing and clipping, making it possible to focus on stories. For more information, visit www.tellyo.com.
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