Tellyo Pro Used to Create Branded Social Clips for Digital Channels, Driving Greater Value for Ascot Sponsors and Fans
FOR RELEASE ON: WEDNESDAY, AUGUST 12, 2020
LONDON – Tellyo, leading developers of a cloud-based live video editing, clipping, and stream production suite, today announced that its Tellyo Pro platform enabled the fabled Royal Ascot horse racing event to deliver enhanced branded social clips for its Royal Ascot 2020 event, held June 16-20 behind closed doors, due to the COVID-19 pandemic.
Tellyo, which has been used by Ascot since 2017, enabled increased engagement rates on social media, with a 25% increase in tweets, and the two top performing posts were clips produced with Tellyo. Instagram activity saw a similar boost, with a strong 5% increase. Additionally, Ascot leveraged Tellyo’s speed and posted 41% more videos on YouTube over the five-day event.
Tellyo Pro was chosen by Ascot for integration into the Royal Ascot 2020 production workflow for its speed, power and intuitive features – all reasons why the platform has acquired a significant role in Ascot’s production efforts that accompany regular race day broadcasts. Tellyo’s platform has been used by Ascot since 2017, not only for racing action and replays but across fashion and lifestyle segments as well, which are as relevant to racegoers as the action itself. It is this long-term experience with the Tellyo platform that has proved vital to produce engaging content from the most recent events in the Ascot calendar, including the world-famous Royal Ascot, which have taken place behind closed doors due to COVID-19. With fans not able to enjoy races at the venue for now, it has become paramount to produce highly attractive and engaging videos through Tellyo Pro.
Each race day is hectic and challenging to manage. With seven or more races on a card, it is critical that digital and social workflows keep pace and give the production team an edge, especially when it comes to maximizing remote working. Ascot’s production team has learned it can rely on Tellyo’s capabilities to create enhanced content under pressure.
“Tellyo has enabled us to quickly produce replays of races throughout the year, while adding a professional flourish with neat graphics and bumpers, as well as adding partner logos to content where appropriate,” said Rhys Hayward, Digital Editor at Ascot. “The support team at Tellyo are always on hand to help with any queries, and are one of the fastest to resolve issues that I’ve ever worked with.”
Tellyo has also boosted productivity by making it easy to add the correct assets, such as partner logos, as well as the information required to maximize reach and gain value for Ascot’s partners. Tellyo makes it simple to add graphics and bumpers to videos, while having easy access to all the races that take place on the course.
“The racing highlights are always excellent, that they’ve expanded their use of Tellyo beyond the racing is great to see. Fashion and glamour are synonymous with Ascot and the digital and social canvas lends itself perfectly to such content,” said Richard Collins, CEO of Tellyo. “It is a sad fact that Covid-19 has meant for many fans digital and social content has become their main touch point with the sports they love. We are proud to stand with Ascot and will ensure through innovation and enhancement, our platform continues to support any workflow they need in the future.”
Tellyo is a comprehensive, cloud-based video editing, clipping, publishing, streaming and stream Production platform. We offer live clipping and editing capabilities to deliver rich and engaging content across many platforms, simultaneously sharing/publishing to digital and social channels in seconds. Tellyo Pro makes it easy to find key moments and build stories quickly from live feeds with simple navigation. This empowers editors with a second-by-second log of event data at their fingertips, speeding up editing and clipping, making it possible to focus on stories. For more information, visit www.tellyo.com.
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