Following a do-not-watch-if-you’re-hungry campaign in February, Nola Pictures is back with more delicious spots for Carrabba’s. Director Greg Ramsey teamed up with MMB to execute the work, which focuses on the value and freshness of the chain’s Italian-American cuisine.
is a typically robust sampler of Ramsey’s work, with a splashy cornucopia of fresh vegetables, salad, soup, pastas and wine bursting from the screen. The spot strikes from kitchen prep areas to dining tables to introduce Carrabba’s Signature Pasta Meals. Ramsey uses close-up shots of the fresh and steaming food to stoke sensations of taste and smell in the viewer’s brain, driving them to their local restaurant.
“It’s a joy to shoot Carrabba’s,” stated Ramsey. “They use the freshest ingredients, with every dish made to order, so there are limitless visual opportunities. The biggest challenge we faced was stopping the camera and not shooting every delicious and gorgeous food extravaganza created by their chefs.”
“It’s an interesting mission to tell a story mainly with shots of food, and Greg pulls this off seamlessly with MMB in their work for Carrabba’s,” stated Nola EP Charlie Curran. “It’s wonderful to work with MMB and Carrabba’s and have the opportunity to continue the exploration and development of cinematic portrayals of their evolving recipes.”
Client: Carrabba’s Italian Grill
Spot Title(s): “Genovese & Fiorentina Tonight” :30/:15, “Treasured Recipe” :30
Air Date: TBD
CD: Jamie Mambro, Jerry Cronin, Caryn Ciesielski
AD: Caryn Ciesielski
Copy: Grady Winch
Director of Broadcast: Sara Ventetuolo
Broadcast Producer: Matthew O’Rourke
Group Accountant: Carrie Parks
Account Supervisor: Remington Pascal
Account Coordinator: Stephanie Filipek
Prod Co: Nola Pictures
Director(s): Greg Ramsey
Executive Producer: Charlie Curran
Head of Production: Cheryl Ward
Producer/ Assistant Director: Nina Sloan
Editorial Co: Shooters Post & Transfer
Editor: Mark Hutchinson
EP: Mark Reidenauer
Producer: Mark Hutchinson
Associate Producer: Rebecca Lyons
Shoot Location: New York City
About Nola Pictures
Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.
Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as AT&T, Dell, Pfizer, Nissan, Budweiser, Givenchy, Puma, Kraft, Proctor & Gamble, Wyeth, Weis, McDonald’s, Sundance, Cadillac, Ford, VW, Toyota, American Express, Carolina Herrera, Samsung, Time Warner, Viacom, Nike, ESPN, Johnson & Johnson, Lowe’s, Bank of America, UPS, and Verizon among others.
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