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HD Cloud Announces Support for Real-Time Cloud Transcoding Services for Adobe Flash Media Server Customers

Leading On-Demand Transcoding Service Offers 10 Terabytes Of Free Transcoding at Streaming Media West Conference


SAN JOSE, CA — HD Cloud, a leading on-demand transcoding provider, today announced, its support for Adobe® Flash® Media Server 3.5 software. HD Cloud now offers automated conversion to all formats required for Adobe Flash Media Server 3.5 software-compatible Multi-Bitrate players, using Adobe-certified best practices.

HD Cloud today also announced an innovative promotion for Streaming Media West Conference attendees, and will award 10 terabytes of free transcoding to one Adobe Flash Media Server 3.5 customer following the conclusion of the show. The promotion will be jointly marketed by HD Cloud and Adobe at Adobe’s booth #406 in the McEnery Convention Center in San Jose.

“Adobe Flash Media Server 3.5 multi-bitrate playback allows publishers to offer the most compelling broadband experience online. Yet, migrating to multi-bitrate playback presents significant challenges to traditional encoding workflows,� said HD Cloud CEO Nicholas Butterworth. “Our on-demand transcoding solution will help streamline the encoding process for customers using Adobe Flash Media Server 3.5.�

In rolling out Adobe Flash Media Server 3.5 software, HD Cloud customers will be able to take full advantage of cloud-based services for H.264 encoding, bandwidth optimization, dynamic streaming for multiple renditions, interactivity, pre-built services for live and on-demand streaming, and other capabilities to deliver the highest quality end user experience for their online video content.

“HD Cloud makes on-demand transcoding a reliable, powerful option for Adobe Flash Media Server 3.5 customers,� said Scott Wellwood, director of business development for the Dynamic Media Organization at Adobe. “Adobe works with a number of top-tier encoding hardware, software, and service vendors, and we are pleased to count HD Cloud among them.�

HD Cloud recently unveiled a new technology, HD Accelerate that was specifically created for large-scale video libraries and rightsholders that need high-capacity session control. The concept was married with another HD Cloud innovation, a security strategy in which proxy files are wiped from the server cloud once files are encoded, adding another layer of protection for customers.

HD Accelerate has performed 4,500 video encodes at 100 megabits per second (mb/s) each in a 20-minute period using 900 processors, which is believed to be an industry record. HD Cloud handles large video files and high bit-rate content (up to 1080p and 100 mb/s), offering customers a premium-quality video encoding experience with a superior return on investment.

Since its launch, HD Cloud has increased its technology profile to address feature-film distributors’ needs for in-the-cloud transcoding on on-demand feeds. The company’s model of offering lower-cost, high-definition video encoding for large-scale media firms is gaining acceptance with known brands, including the likes of, New York magazine and (through a partnership with Magnify), among others.

HD Accelerate is a series of proprietary video scaling algorithms that HD Cloud has engineered for enhanced video transcoding throughput, particularly for on-demand video services. The company has typically performed 900 simultaneous encodes, and its recent enhancements to HD Accelerate enable far greater scalability and capacity for its cloud computing-based service. HD Cloud currently performs terabytes of transcoding sessions for customers, applying metadata to completed files and automatically distributing files to destinations ranging from syndication web sites, content delivery networks (CDNs), local archives, content management systems (CMSs), and local drives.

HD Cloud, which uses Amazon’s Elastic Cloud Computing (EC2) service, supports a wide range of video formats – from H.264 to Real Video and Windows Media – and supports up to 1080i/p resolution and 100 megabits per second (mb/s) throughput. The company employs an innovative security strategy in which proxy files are wiped from the server cloud once files are encoded, adding another layer of protection for customers. HD Cloud offers various video input formats, including H.261, H.263, H.264, MPEG-1, MPEG-2, MJPEG, On2 VP6, Real Video, Windows Media (AVI/WMV), and 3GPP. Output formats include H.261, H.263, H.264, MPEG-2, and 3GPP.

HD Cloud also provides a RESTful API for integration with other systems, including VMS providers, file transfer accelerators, CDNs, security vendors, and legacy transcoding systems.

About HD Cloud

HD Cloud, developed by Diversion Media, is a video technology service provider that enables automated video encoding and transcoding for publishers. The company provides next-generation web video services based on proprietary technology to customers. Based in New York City, the company is privately held. For more information, please visit the company web site at


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EDITOR’S NOTE: If you would like a color photograph of Nicholas Butterworth, CEO of HD Cloud, or screenshots of the HD Accelerate technology or the HD Cloud service, please contact Chris Pfaff on 201-218-0262 or