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Company 3 Teams with Murakami, McG and Backyard for ‘Pop Life’ Exhibit

Company 3 recently worked on the short film “Akihabara Majokko Princess,â€? in collaboration with McG, Backyard Productions and internationally renowned artist Takashi Murakami. A celebration of Japanese anime culture, the four-minute film features actress Kirsten Dunst as a magical anime princess singing a cover of the1980s musical hit “Turning Japanese” by The Vapors.

Conceived for the “Pop Life: Art in a Material Worldâ€? exhibit at London’s Tate Modern museum, “Akihabara Majokko Princessâ€? was directed by McG (“Terminator Salvationâ€?) and produced by Eriks Krumins of Backyard Productions. The project was shot on the RED One camera over two days in the streets Tokyo’s pop cultural mecca, the Akihabara district, with Company 3 providing a custom post workflow, as well as color correction, visual effects and digital delivery. Because of the need for quick turnaround, final delivery was a cooperative effort with Rushes, Company 3’s sister company in the UK.

“It was an honor to be able to collaborate on this work of art,” commented Stefan Sonnenfeld, Company 3’s co-founder and chief colorist on the project. “I appreciated the way Murakami approached color in the piece and really enjoyed helping him realize his extremely vivid vision.”
Backyard’s Eriks Krumins praises Company 3’s contribution. “This film was a passion project which they eagerly embraced without limit, interweaving their artist and post production skill across their formidable creative and logistical network. All of the artists involved shared our passion to deliver a technologically advanced and creatively compelling art piece.�

In keeping with Murakami’s pop aesthetic, Company 3 Flame artist Glen Bennett sweetened the original imagery by compositing magical-looking glitter and sparkles into the shots and adding richer, more colorful skies, making everything larger than life and very, very colorful. Sonnenfeld collaborated with Murakami to give the piece a consistent look, bringing out the chroma in buildings, skies and interiors, making background objects monochromatic and keeping skin tones neutral.

“Murakami was very engaged in the entire post production process, sitting side-by-side and collaborating with the artists throughout the project,” recalls Sarita White, visual effects executive producer for Company 3. “With the help of Rushes, once Murakami left Company 3 in Los Angeles for London, we were able to get the files delivered and prepped for viewing at the Tate before his plane even landed at Heathrow.”
“Pop Life: Art in a Material World,” organized and curated by the Tate Modern, was on view at the Tate October 1, 2009 – January 17, 2010. The exhibit will travel to the Hamburger Kunsthalle February 6 – May 9, 2010, and then to the National Gallery of Canada, Ottawa June 11 – September 19, 2010.

About Company 3

Company 3 revolutionized the post production industry a decade ago when it took the art and craft of color grading into a boutique environment. Focused on high-quality creative results, Company 3 is synonymous with many of today’s award-winning commercials, music videos and feature films. Currently, Company 3 is translating its finely tuned expertise in feature film DI (digital intermediate), color grading, and final finishing to commercials.
Company 3’s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Dave Hussey, Tim Masick, Victor Mulholland, Stephen Nakamura, Mike Pethel, Tom Poole, Rob Sciarratta, Stefan Sonnenfeld and Matt Turner. Recent commercial projects are campaigns for Apple, Audi, BMW, Heineken, Nike, and others. Recent feature film credits include “Alice in Wonderland,â€? “Robin Hood,â€? “Prince of Persia: The Sands of Timeâ€?, “The Hurt Locker,â€? “A Single Man,â€? “Public Enemiesâ€? and “Star Trek.â€? Company 3

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