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The Chimney Pot Helps Downloading Nancy Make the Grade for Sundance

Stockholm, Sweden – 17 January, 2007 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, announced that Swedish post-production house The Chimney Pot used its Film Master system to digitally master and grade the highly-anticipated Sundance dramatic competition film “Downloading Nancy.�

The film, starring Maria Bello and Jason Patric, is the film directorial debut of long-time commercial and music video director Johan Renck. It’s the dark tale of an unhappy wife whose online search for someone to put her out of her misery results in a torturous love affair. While the film was shot in Canada, Renck took it to long-time post-production partner The Chimney Pot in Sweden, where it was scanned, then conformed and graded on Film Master by colourist Edward Negussie.

�Johan has always been very strong on the creative grading side for videos and commercials,� Negussie said. �We’d worked closely many times, and like before, he was very involved in the grade of the film.� Negussie noted that while Renck did not create any concentrated ’looks’ for the film in the digital grade, they worked closely to establish a consistent, cool and desaturated feel across the entire film. �We stayed away from warmer reds and yellows and kept the palette on the blue-green side.�

That overall look meant that often, the grade was a significant departure from what was captured on film. �I used tons of layers and a lot of keying establishing colour tones,� he said. �Most shots had six or seven layers, and I worked from about ten basic settings. In Film Master a single layer has an enormous amount of controls, so it’s easy to manage sophisticated looks and execute them quickly.�

After the grade was complete, the digital master was output to 35mm film for its Sundance debut.

Digital Vision President and COO noted, “Directors that come from commercials and music video production are used to creating striking looks to create attention or mood. When working on long form they typically push the color correction further than most and stretch both the colourist and the system. Digital Vision’s design philosophy is to remove limits and restrictions and encourage experimentation. That’s why we allow unlimited layers, and enable filters and effects to be placed upstream or down stream of the color correction and provide image manipulation tools that are not available on any other platform. We spend as much time focusing on ergonomics and optimizing as we do developing new toolsets so that look creation is an interactive and exciting process for everyone involved in the production.�

Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to produce and enhance feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to


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