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BenQ Releases WiT LED E-Reading Lamp to See Better, Work Better and Feel Better

COSTA MESA, Calif. — March 30, 2016 — BenQ America Corp., an internationally renowned digital lifestyle solutions provider, today introduced its market-changing WiT lamp. Featuring the world’s first curved LED lamp head, the device — designed especially for onscreen reading — stylishly and efficiently illuminates an entire workspace or digital display while reducing the effects of reflection and glare. Equipped with adjustable color temperature controls and an ambient light sensor, the intelligent lamp shines the perfect amount of light intensity — meeting today’s demand for smart device technology that automatically adapts to its environment.

“The WiT lamp reinvents tabletop LED lighting using the sophistication of smart technology to provide customers with an exceptional lighting environment in the home or at the office,” said J.Y. Hu, vice president, business line management at BenQ America Corp. “Fully adjustable in any direction, BenQ’s smart and beautiful lamp features the world’s first curved LED head that maximizes the illumination area and provides the optimal warmth and brightness needed to match any mood or reading material, even on e-readers. Integrated with BenQ’s ZeroFlicker monitor technology, the tailor-made lamp redefines elegance, durability and viewer comfort for LED lighting.”

The WiT’s curved LED head illuminates a 150 percent wider area than basic lamps, delivering an even 35 inches of uniform lighting space for any PC-based home or office setup. Adjustable via its ball-joint head for flexible three-dimensional positioning, the lamp intrinsically reduces glare and reflection from both surfaces and screens while enabling fluid 45-degree tilting and swiveling to boost user comfort. With 1800 lux of illuminance and 850 lumens of luminous flux, the dual-color LED device is an incredible force of brightness, providing powerful lighting capabilities without compromising ease of use, energy consumption or design.

WiT’s smart ambient light sensor automatically detects environmental brightness to intuitively adjust the lighting to more comfortable levels for users reading onscreen material such as homework, spreadsheets or online publications like e-books. As part of BenQ’s Eye-Care promise, the innovative lamp lets customers further fine-tune brightness and color temperature between 2700K and 5700K using a digital dimming knob for the ultimate white light control. Users can select warm tones for casual reading on the couch or cooler hues for precision-based computing. Using BenQ’s ZeroFlicker(TM) technology, the unit also eliminates flickering at all brightness levels to more effectively reduce eyestrain.

To accentuate any interior and provide the durability to meet the strains of today’s demanding settings, BenQ’s WiT lamp features a lightweight aluminum alloy design and is available in “Sunset Red,” “Daybreak Gold” and “Galaxy Silver,” with more color options coming. To meet eco-friendly standards, the WiT only consumes a maximum of 18 W of power and provides an astounding lifetime of up to 40,000 lighting hours.

Available now, BenQ’s WiT lamp can be purchased online at a retail price of $299. More information is available at

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About BenQ America Corp. 
The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, enjoyment with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP(R) technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific(TM) projectors, ZOWIE eSports gear and monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers and retailers.

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(1) Based upon Q1’15 – Q3’15 data from the Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment and Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.

About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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