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latakoo Appoints Alejandro Almada as Director of Marketing

AUSTIN, TEXAS (June 18, 2020) –latakoo, a fast file transfer and end-to-end video workflow solution, has hired Alex Almada as director of marketing. Almada will oversee key company marketing and growth initiatives, including the expansion of latakoo’s video transfer and workflow product portfolio to support production companies as well as its already strong broadcast news customer base.

Almada previously was senior digital marketing manager of GPB Capital, an alternative investment firm, where he oversaw the company’s digital transformation, online footprint, and growth initiatives. In his role, Almada coordinated a robust email marketing program, drove marketing and sales automation and was responsible for business intelligence as well as analytics. Prior to this, Almada held management positions with Propago Platform and The Hondo Group by McCormick.

With more than a decade of experience in helping companies grow, Almada is a technology savvy marketer with vast knowledge of SaaS companies, bringing a robust background in all aspects of digital marketing including lead generation, pipeline marketing, email marketing, social media, SEO, SEM, and web development.

Almada is based in Austin, Texas. For more information about Latakoo, visit latakoo.com.

ABOUT LATAKOO

latakoo is the fastest, easiest way to transfer video files from anywhere to anywhere. The company enables professional broadcasters and production companies to automate delivery of video content to different asset managers, digital platforms, and ingest or playout servers seamlessly. The latakoo solution is used by some of the world’s leading broadcasters, including Nexstar. The company is based in Austin, TX. Further information can be found at www.latakoo.com.

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EDITORS NOTE: If you would like a color photograph of Alex Almada, Director of Marketing or screenshots of latakoo software, please contact Chris Pfaff on chris@chrispfafftechmedia.com or +1-201-218-0262

 

 

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