XR Studios and visionary partners push the boundaries of storytelling and create new possibilities for remote virtual production.
Technology pioneers XR Studios leveraged the latest technology from disguise to bring the future of broadcast to primetime American television when pop sensation Katy Perry performed her new single ‘Daisies’ on the season finale of American Idol. The project relied on the collaboration between the creative and technical teams led by XR Studios, with content by Silent Partners Studio using Notch VFX, direction by Silent House Productions and PRG North America as the Production Vendor.
“Started on the #AmericalIdol stage, ended up in a whole new world”, as Katy Perry wrote on her Instagram, the performance has since been watched by over 9 million viewers around the globe with over 2 million Youtube hits on top of the 7.3 million strong viewers on the night. The broadcast has left many asking ‘how was the performance achieved?’
“Having disguise for delivery of this content was crucial… there’s simply no other solution out there that I would trust with this.” explains JT Rooney of Silent Partner Studios, who was the Screens Producer and led all the creative content creation.
“At disguise, we are building the technology platform to enable creative and technical professionals to tell stories in new and innovative ways for the world’s leading brands and artists. This show was just the beginning of disguise and xR – we can’t wait to show you what’s next.” says Ed Plowman, Chief Technology Officer at disguise.
Beginning in an American Idol-branded studio, the physical walls around Katy Perry suddenly dissolve away, bringing viewers with the ‘Daisies’ singer into a fantastical world where she interacts with virtual elements such as oversized props, a pair of giant hands and masses of floating daisies.
“From a creative perspective, the actual look and feel of the piece was a deceptively difficult effect to achieve. The graphics’ solid flat colours and simple textures actually made it difficult to complete the illusion of making the physical LED [backdrops] disappear and magically combine with a virtual environment,” explains JT Rooney.
Sitting at the heart of the set up, disguise xR seamlessly integrates with an array of technologies including camera tracking and real-time content engines, directing each element with power and precision, extending the physical space into a virtual world delivering a truly unique visual experience.
“The seamless extension of the real-world LED screens to the virtual world environments could only be done by disguise’s xR camera registration workflow, allowing switching between camera perspectives and the LED content. Multi-Camera switching between perspectives also allowed us to switch cameras, and the LED content” explains Scott Millar, a disguise xR Workflow Specialist who provided creative technology support under XR Studios and Silent House Partners, and overall technical direction for PRG on the shoot.
Using disguise xR Spatial Mapping, the teams were able to accurately keyframe the position of real and virtual worlds into one coherent place where choreographed action could take place.
Conceived as a live music video performance, the unique project had a narrative from the start where the world would change in time with the song and lyrics. The visual content was created and rendered in real-time with Notch, the industry standard graphics tool for live performance. Combining the rendering power and flexibility of Notch with disguise technology, the team could edit the XR content over a network while it played back live on stage.
“Using Notch as the render engine, and being able to embed that into disguise for seamless integration is a huge benefit. We get all of the power, support and control a disguise server brings, with the ability to render in real time, across multiple synchronized machines.” adds Scott.
disguise xR also made it possible for teams to collaborate in a social distancing environment at PRG Studios’ custom-built xR stage in LA. The disguise xR workflow is perfect for avoiding non-essential contact, mitigating the risks posed by traditional approaches to filming immersive visuals which would involve high-level, real-time in-camera shoots, green screen and other VFX. Combined with carefully co-ordinate working processes established by XR Studios, everyone involved in the project was able to work safely together and apart.
The disguise team also provided support and guidance every step of the way. The disguise support team went above and beyond to ensure the experience went off without a hitch. “We consulted on workflow, investigated issues, during testing and then provided completely remote support for the shoot using remote machine control and video calls throughout set up, calibration and the shoot itself to get all the information needed just as if we were onsite in LA”, says Jamie Sunter, Senior Support Specialist at disguise.
The ground-breaking performance was produced by XR Studios, with direction from long-standing Katy Perry collaborators Baz Halpin of Silent House Productions. Content creation was led by Screens Producer J.T. Rooney of Silent Partners Studio and PRG provided production resources and technical collaboration at their Studios in LA. Cory Fitzgerald was the Lighting Designer for ‘Daisies’ with Charles Dabezies the Video Programmer and David Fafard the Video Creative Director. xR Technical Director: Scott Millar. Choreography was by The Squared Division.
To find out more about disguise xR, visit https://www2.disguise.one/extended-reality
disguise is the platform for creative and technical professionals to imagine, create and deliver the world’s most spectacular visual experiences for live and home audiences. A powerful combination of versatile technology, dedicated expertise and access to an engaged community, disguise enables artists and technologists to realise their creative vision. For more information, please visit www.disguise.one.
About XR Studios
XR Studios is a digital production company that specializes in producing cutting edge content for the live entertainment industry. XR Studios is a resource for producers, agencies and creative directors to help facilitate stunning live XR broadcasts, performances and events. For more information, please visit www.XRstudios.live or follow us on Instagram @XR.Studios.
About Silent Partners Studio
Silent Partners is a fully integrated design and production studio. We devise innovative stagecraft for live touring concerts, theatre, opera, music videos and award shows. We thrive on creative challenges and embrace technological ingenuity; balancing the cutting edge with the popular. We take you from the drawing board to opening night and beyond. We bring your image to life. We are your Silent Partners.
About Silent House Productions
Silent House Productions is an award-winning design agency that operates as a hub for creative excellence. Our company is known for cultivating unique ventures including brand development, broadcast music specials, exhibitions, production tours, theatrical residencies and themed entertainment. Silent House provides an all-inclusive experience that caters to each specific client — from blue sky, concept refinement, schematic design, budget/procurement, pre-visualization, production and show creation, through to its opening. For more information, please visit www.silent-house.com.