In Time for Mushroom Month in September, Bitmax Gives Consumers Access to One of the Years Most Celebrated Films
LA, July 30, 2020: Bitmax, the digital media management and licensing company, is making available Director Louie Schwartzberg’s cult-hit Fantastic Fungi to major digital distribution platforms as a Premium Video on Demand (PVOD) release. The film, which has never been more relevant or revelatory, will be available on Apple TV this August in English, Spanish, French, Dutch, and German. GooglePlay, Amazon and Vudu will be added in September to celebrate National Mushroom Month.
Audiences will also be able to enjoy a digital extras package, created by Bitmax, that will be included with the film containing bonus material and behind the scene footage.
Fantastic Fungi achieved a highly successful theatrical run earlier in the year with a $2.2 million box office through event based theatrical distributor, Area 23a Films and scored 100% Rating on Rotten Tomatoes. Due to Covid-19, the theatrical campaign was forced to quickly transition from in theatre screenings to virtual screenings.
Fantastic Fungi, directed by Louie Schwartzberg and narrated by Brie Larson, is an immersive journey through time into the underground network of the fungi kingdom. Through the eyes of renowned scientists and mycologists, the film illustrates how fungi’s beauty and intelligence can offer solutions to some of the world’s pressing medical, therapeutic, and environmental challenges.
Louie Schwartzberg is an award-winning cinematographer, director and producer who is the only cinematographer in the world to have been shooting time-lapse 24/7 continuously for over three decades. His work focuses on connections between humans and the subtleties of nature and environment. His recent theatrical releases include the 3D IMAX film Mysteries of the Unseen World with National Geographic and Wings of Life for Disneynature. His popular Moving Art series on Netflix is now in their third season. Schwartzberg is also adding podcast host to his resume when his new audio show, Wonder and Awe, is made available later this summer.
Jay Friedman, Director of Sales at Bitmax, said, “In these extraordinary times we need content that speaks to who we are and how we might make the world a better place and as all the critics and fans agree, Louie Schwartzberg has done that. We’re thrilled to reach new audiences who can enjoy this stunning and timely work across all the major digital outlets.”