Having collaborated on numerous award-winning campaigns for Magnolia Flowers and Events (New York, NY), the branding experts at ZONA Design, Inc., led by Creative Director/Designer Zoa Martinez, were tapped to design the custom floristâ€™s new van. ZONA super-sized their original design for Magnolia, in the process creating another example of ZONAâ€™s trademark â€œDesign Made to Move.â€?
ZONA is an innovative design agency best known for its creation of distinctive marks and images. For this project, Zoa Martinez and her team â€œsimplified our original design and, on the front of the van, placed an asymmetrical flower that creates a â€˜winkâ€™ over the passengers window. For the body of the van, we wanted an iconic flower, a burst of pure color, to create a billboard that would move through the caverns of New York City and immediately capture the attention of those walking or riding its streets. The design is crisp, simple and fresh, a moving flower in the concrete jungle,â€? explained Zoa Martinez. â€œColor branding was important and we utilized Magnoliaâ€™s magenta and green against the surface of the white van creating a design that is at once minimal, iconic and very effective,” continued Martinez.
Of her experience working with Zoa Martinez and the ZONA Design team Magnoliaâ€™s Angelica Gomes said, â€œI have so much confidence in ZONAâ€™s abilities that we go to Zoa for all our design needs. They redesigned our materials a while back – stationary, business cards, postcards, and created a number of print ads – which enhanced our visibility and almost immediately translated into an expansion of our business. The new van design is bright, happy and reads â€˜Magnoliaâ€™ immediately. In my industry there is no van like ours â€“ it is a breath of fresh air navigating the streets of New York.â€?
Angelicaâ€™s partner in Magnolia, Mauro Gomes, added, â€œWe have received numerous compliments on the van design. Itâ€™s colorful, bright and eye-catching. Zoa and her team really know how to make an impact. Their work is creative, classy and at the same time hip, young and fresh â€“ New York with an abundance of style.â€?
The ZONA design team included Creative Director/Designer Zoa Martinez, Executive Producer Dennis Fluet and Designer Agnes Nowakowska. Adobe Illustrator and Photoshop were used in the completion of this project.
ZONA worked closely with the owners of Magnolia Flowers and Events Angelica Gomes and Mauro Gomes.
About ZONA Design:
ZONA Design, founded in 1999, is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The companyâ€™s portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks.
About Magnolia Flowers and Events:
Magnolia was born in February of 2000. Home to the finest, most unique and exquisite flowers available. Magnolia is not your typical corner florist. It is the answer for those seeking floral perfection but with an edgy flair. Their philosophy is simplicity. They believe that flowers should not be overdone, that the texture and essence of flowers simply designed speak volumes. Magnolia counts among its clients some of toughest judges of taste and quality: designers, celebrities, actors and the like: from Sergio Rossi to Christian Dior; NYSE to US Open; Mariska Hargitay to the Olsen twins; MTV to Martha Stewart; their client list runs the gamut.
ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at
or by phone at 212.244.2900. Visit the ZONA Design web site at
. ZONA Design is a certified Minority Woman Business Enterprise from the NYNJ Council (NMSDC) and New York City. ZONA Design is also a 2004 and 2005 Hispanic Trends Magazine Top 100 Entrepreneur.
Director Creative Director/Designer: Zoa Martinez
Executive Producer: Dennis Fluet
Designer: Agnes Nowakowska
Magnolia Flowers and Events:
Partners: Angelica Gomes and Mauro Gomes