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Trailer Park’s Video Games AV Division Adds Producer, Announces New Projects

Hollywood, CA, July 16, 2008 – Trailer Park Video Games AV, a division of Trailer Park, the industry’s leading entertainment marketing agency, has expanded by bringing in a noted producer, and has also announced a number of new promotional projects for a broad range of major video gaming publishers. These clients include Ubisoft, Disney Interactive, Activision, EA, Midway, Konami and Vivendi. Joel Johnston, COO, Trailer Park, made the announcement.

Seth Hendrix has recently joined Trailer Park’s Video Games AV division in the position of Producer. He joins Jim Call, a longtime Trailer Park Video Games AV producer, in spearheading the creative direction and client relations for the division.

Mr. Johnston said, “‘It’s an exciting time to be in the business of video game marketing. As the category continues to grow with new titles and players entering the marketplace everyday, video game marketing demands ever more creative solutions that really push the boundaries. Our videogames division has been growing rapidly and experiencing significant success promoting high profile projects on behalf of every major game publisher. Seth and Jim are great creative thinkers as well as avid gamers themselves. The inroads they are making in the video game marketing arena is a testament to our agency’s vision of being a full creative partner with each of our clients. We have the proven ability to offer targeted solutions and unique strategies that meet the needs of each new game our clients launch.â€?

Trailer Park’s Video Game AV team is currently working with client Ubisoft to bring several new titles to the marketplace, including the new line of “PETZâ€? games. “For PETZ,â€? Trailer Park’s Video Game team have created a promotional trailer which will debut during this week’s E3 Summit, along with four television spots that will begin airing this fall. The Video Game AV team worked on the creative, produced and directed the live action, and handled all the post-production for these promotional “PETZâ€? spots.

In addition, Disney Interactive Studios has chosen Trailer Park’s Video Game AV team to create a number of promotional trailers for several games that will be announced this year during the E3 event. Trailer Park will continue working on these campaigns beyond E3 with a series of TV spots and additional trailers to be released in early Fall.

Trailer Park’s Video Game AV team is also currently working with several other major game publishers in the creation and production of promotional marketing trailers and TV spots. These include campaigns promoting games for Activision, EA, Midway, Vivendi, and Konami.


Before joining Trailer Park Video Games AV division, Seth Hendrix worked for two years in the Games department of The Ant Farm. There, he wrote and produced A/V campaigns for several of the industry’s highest selling games. Past clients have included Activision, THQ, Sony Computer Entertainment, Vivendi, and Warner Brothers just to name a few.
Previously, he worked as an Assistant Director on several major Hollywood films and TV series. These credits include “Seabiscuit,� “Lucky You,� “Big Fish,� “American Dreams,� “Alias,� “The West Wing,� “Entourage,� and many others. Seth has also worked as a director & editor on several digital shorts and podcasts that have appeared on the web


Spearheaded by award winning Video Game marketing producers
Jim Call and Seth Hendrix, Trailer Park’s Video Game AV Team specializes in the conception, development, production and execution of highly creative promotional marketing, advertising and promotional campaigns on behalf of the top video game publishers in the industry. The Trailer Park division counts virtually every top publisher as a client, including Ubisoft, Disney Interactive, EA, Activision, Konami, Midway, and Vivendi.


Based in Hollywood, California, Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web.

Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry. With Rick Eiserman serving as the company’s CEO, Trailer Park’s creative vision is led by multi-award winning marketing executives Joel Johnston, COO, Benedict Coulter, President, and Neal Spector, EVP/Creative Director. Each of the four men has many years of experience developing and implementing award winning creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies.

Among Trailer Park’s clients are 20th Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video, to name just a few. For more information, please see: