Collection offers 250,000 Professionally Shot High Definition Clips and 92% Online File Delivery
October 8, 2008 â€“ Denver, CO
, the world leader in providing access to high quality film, video and music content, today announced it surpassed two milestones in September; building its high definition (HD) library to over 250,000 clips and reaching 92% online delivery of digital footage files. Rapidly growing demand for quick access to HD content is driving the shift from tape to Internet delivery. Thought Equity Motion addresses the entire HD workflow process with the worldâ€™s largest online library of professionally shot HD footage, the industryâ€™s most advanced online delivery platform, and custom tools designed to make working with HD easier.
Over the past two years demand for quality HD content has skyrocketed, with no end in sight. The FCC has mandated all TV broadcasts must be digital by February 2009. Entertainment and advertising producers are feeling the pressure to create in HD â€“ for many it has become a requirement for their new projects. But creating in HD is rife with challenges; high quality HD content is scarce and manipulating large HD files can increase download time and strain bandwidth and storage capacities, negatively impacting timelines and budgets. Thought Equity Motion is taking the challenges head-on.
â€œOur commitment to HD is long-standing. Anticipating the industry demand for high definition footage, we were first to market three years ago with a delivery platform capable of delivering HD online,â€? said Thought Equity Motion founder and CEO Kevin Schaff. â€œSince then we have been amassing HD content with usability in mind, driving towards a tapeless environment with files delivered direct to the desktop and developing tools that integrate our library with our usersâ€™ edit systems.â€?
Thought Equity Motionâ€™s focus on HD is paying off. The companyâ€™s HD library will nearly double in size this year, keeping pace with the growing demand for HD content.
Thought Equity Motion attributes its success in delivering HD content to its customers to three things:
1) Providing the worldâ€™s largest library of professionally shot HD footage available online, including entire footage sequences, multiple angles of scenes and B-roll that provides producers a catalog of flexible content to integrate into their projects.
2) A robust delivery platform developed for fast, on-demand delivery of large HD files. The company delivers up to 5,000 files per week; 92% of all files are delivered via online download.
3) New tools that make it easier and more cost effective to create with HD content.
The latest innovation is a custom edit-system integration tool that allows editors to edit with low-resolution comps, and then quickly download high resolution files of only the exact portions of the clips used in the final edit. Benefits include less time spent waiting for large files to download, a streamlined purchasing process and minimized storage capacity headaches. Plus, online file-download is faster and less expensive than tape. Customers can find HD content and tools at
â€œOur HD capabilities create the â€œnext levelâ€? experience for our customers,â€? adds Schaff. Weâ€™ve invested millions of dollars to acquire the best HD content available and weâ€™re continuously growing the library, adding thousands of clips each month from the industryâ€™s best production crews. We back that content with technology that ties directly to producersâ€™ bottom line, saving time and money in the production and editing processes.â€?
Cassandra Barbour, CEO/Partner of Entertainment Clearances, Inc., has licensed footage from Thought Equity Motion for several major films and television series this year. â€œThought Equity Motion is always my first choice for HD footage. The breadth and quality of their contemporary content is unmatched, and the fact that itâ€™s studio quality makes it easy to integrate into my film and television projects,â€? says Barbour.
â€œThe number of HD formats immediately available online combined with the ability to send footage files to producers for approval -then directly to the edit suite, shortens my overall production timeline. Final edit decisions are often made in the eleventh hour. The ability to view, select and receive content all in the same day is hugely beneficial. Not every company can do that,â€? Barbour added. â€œWhen it comes to understanding the needs of producers, Thought Equity Motion really gets it.â€?
To see a tutorial on the integration tool and view Thought Equity Motion HD content, visit:
About Thought Equity Motion
Thought Equity Motion is the world leader in providing access to high quality film, video and music content. The companyâ€™s forward-thinking approach to digital video has produced an array of products and services to meet the exploding demand of new media.
Widely recognized for its expertise in licensing rights, Thought Equity Motion is the licensing agent for renowned media companies including Paramount Pictures, MGM, NBC News, HBO, National Geographic, Sony Pictures, the NCAA and hundreds of others.
With offices located around the world, Thought Equity Motion offers the broadest, deepest content collection available. This vast collection, combined with leading-edge technology, makes Thought Equity Motion the preferred destination for multimedia professionals.
For more information, go to
CONTACT: Kristi Kinney, Communications Manager
Thought Equity Motion