New York, NY â€“ (December 17, 2008) —
recently completed a promo film for the New Museum exhibit â€œUrs Fischer: Marguerite de Pontyâ€? running now through February 7th, 2010. The project is the third collaboration between the New Museum and Superfad and the film is being featured on the New Museum website and played in NYC taxis.
For his first large-scale solo presentation in an American museum, Urs Fischer has taken over all three of the New Museumâ€™s gallery floors to create a series of immersive installations and hallucinatory environments. To capture the vast scale and surreal nature of the exhibition, Superfad created a piece that offers a unique tour through the exhibit supported with a bold music track for a layer of intrigue and curiosity.
â€œIt was a really amazing opportunity to be able to explore such epic pieces of work and present them in a unique way,â€? says Superfad Director Tesia Alexandra. â€œWe were able to get such wonderful shots very close and detailed because of the freedom and versatility of using the brand new Panasonic micro 4/3 Lumix GH1.â€?
Production Company: Superfad
Directed by Tesia Alexandra and Mark Bellncula
Executive Producer: Geraint Owen
Production and Editing by Tesia Alexandra
Cinematographer: Mark Bellncula
Music by Morgan Visconti of Human Worldwide