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THE SALVATION ARMY EQUIPS NEW MEDIA CENTER WITH PANASONIC AG-HPX500 CAMCORDERS, AV-HS400A MULTI-FORMAT HD/SD SWITCHER

SECAUCUS, NJ (September 29, 2009) – Earlier this year, the Salvation Army USA Eastern Territory equipped its new Gregg Media Center with three Panasonic AG-HPX500 P2 HD camcorders in studio configuration, an AJ-HPM110 P2 Mobile recorder/player and AV-HS400A multi-format HD/SD switcher. More recently, the Eastern Territory Media Bureau purchased two AG-HPX300 P2 HD camcorders to handle its varied field production needs.

Founded by William Booth in England in 1865, the Salvation Army, one of the world’s most recognizable and revered service organizations, is a faith-based, non-profit dedicated to serving people in need without discrimination.

The Salvation Army USA Eastern Territory Media Bureau is located at the Territorial Headquarters in West Nyack, NY. The Bureau supports 14 northeastern states from Maine to Delaware, veers west to Kentucky and Ohio, and also includes Puerto Rico and the Virgin Islands. The Army has 400 Corps Community Centers and 40 Adult Rehabilitation Centers in the East, and the Media Bureau’s work supports all these locations with a variety of videos, whose topics range from Social Services, Emergency Disaster, Youth Camps and Youth Ministry, Seniors’ programs, fund raising and various public relations projects.
According to Jeffrey Schultz, Director of Media Ministry for the Army USA Eastern Territory, all the Panasonic gear has been used extensively to produce capital campaign videos promoting the establishment of Ray and Joan Kroc Corps Community Centers. (In 2003, Joan Kroc, the widow of McDonald’s founder Ray Kroc, left $1.5 billion to the Army, the largest single gift given to any charity at one time, designated to build a series of state-of-the-art Corps Community Centers nationwide.)
Schultz explained that in the 1600 sq. ft. Gregg Media Studio, one of the HPX500s is set up on a jib, with the other two on pedestals. The P2 Mobile and HS400A switcher reside in the control room.
“Most of our work is pre-recorded,� Schultz said. “In the studio, we can either record in-camera to DVCPRO HD, or utilize the cameras’ HD-SDI out to record in AVC-Intra 100 to the HPM110 P2 Mobile recorder. In the field, we exclusively shoot 1080p AVC-Intra 100 with the HPX300s.�
“We’ve attended the past several NABs, and watched the evolution of P2 HD with great interest,� Schultz said, “but had no firm plans to upgrade from our Betacam SP and DVCAM acquisition. That all changed once the Gregg Media Center became a reality. With the funding to purchase new gear, we were pre- conditioned to choose Panasonic.�
“We were somewhat nervous about switching from tape-based formats, but were thrilled with the quick turnover to P2 production,� he continued. “The P2 workflow is easy, it’s much quicker to download footage into our Final Cut Pro Studio editing system, and the image quality is outstanding.�

Schultz said finished videos are typically distributed throughout the territory on DVDs. He does send QuickTime files to the public relations departments in various states’ headquarters, who in turn often use the material to submit as B roll to local television stations.

“The PR staffs feel much more comfortable doing this since we’ve upgraded to P2,� he added.

Schultz, an 18-year Army veteran, said his staff of seven is all comfortable shooting and editing P2. “We have been so pleased with the service from Panasonic to help us with any questions, training and all-round support,� he said. “We made the right decision going Panasonic.�
About The Salvation Army

At work in the U.S. since 1887, The Salvation Army uses $.83 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, visit

www.salvationarmyusa.org

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About the HPX500

The AG-HPX500 teams the full production-quality of 2/3� 3-CCDs, DVCPRO HD, 4:2:2 sampling and independent frame encoding with the versatility of interchangeable lenses and the creativity of variable frame rates. Offering the highly popular features of the incredibly successful AG-HVX200 P2 HD hand-held camcorder but with many new enhancements, the 8.2-pound HPX500 features progressive 2/3� 3-CCDs that provide a larger light receiving area resulting in increased resolution and sensitivity, superb low-light performance and wide dynamic range. The HPX500 records in 32 high definition and standard definition formats, including 1080i and 720p in production-proven, 100 Mbps DVCPRO HD. The HPX500 records on removable P2 solid-state memory cards in 1080/60i, 50i, 30p, 25p and 24p; in 720/60p, 50p, 30p, 25p, and 24p; and in DVCPRO50, DVCPRO and DV. For more information on the HPX500, visit

www.panasonic.com/broadcast.P2HD

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About the AJ-HPX300

Incorporating a low profile shoulder-mounted design, the AG-HPX300 incorporates advanced 1/3� 2.2-megapixel 3-MOS imagers to acquire full native resolution HD images. These advanced 3-MOS imagers provide exceptional image quality while minimizing any noise or sacrificing dynamic range. A new 20-bit digital signal processor (DSP) enhances the HPX300’s image performance. Delivering the quality of AVC-Intra 100 and AVC-Intra 50, the HPX300 also records independent frame images in 100Mbps DVCPRO HD and in standard definition in DVCPRO50, DVCPRO and DV. The HPX300 offers the security of a five-year warranty program (1 year + 4 additional years with registration), ultimate quality and flexibility in an affordable ($10,700 SLP), full-size HD camcorder. For more information about the HPX300, visit

www.panasonic.com/P2HD

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About Panasonic Broadcast

Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a Unit of Panasonic Corporation of North America. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, visit

www.panasonic.com/broadcast

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Editorial Contacts:
Stacy Moore Pat Lamb
(201) 392-4458 (518) 692-8150

moorest@us.panasonic.com

patalamb@aol.com

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