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SECAUCUS, NJ (September 23, 2008) – Salisbury University (Salisbury, MD) welcomed students back to campus this month and, for the first time, opened the doors of its Center for Integrated Media, a showcase within the new Teacher Education and Technology Complex. The Center boasts over 18,500 square feet of space, including a Production Video Studio and Video Demonstration Studio outfitted with an array of Panasonic high definition video equipment.

Notably, the 3,000 sq. ft. high-definition production studio is equipped with four native 1080i AK-HC3500 2/3� 2.2M 3-CCD high definition studio cameras, Panasonic’s most advanced studio model. The HC3500 is equipped with exclusive image processing and color reproduction functions for the highest quality in 1080/59.94i and 1080/50i image acquisition. The university also purchased three AG-HPX500 P2 HD camcorders (in studio configuration in the Video Demonstration Studio), two AG-HVX200 P2 HD handheld camcorders, 30 BT series HD LCD monitors, 19 AJ-PCD20P five-slot P2 drives, several DVCPRO HD studio decks, and nine 42� and 50� plasma displays.

The mandate of the Center for Integrated Media is to enable students and faculty from many university programs to work collaboratively in classes, and on projects involving digital media. Students from the Video Production, Art, Music, Theater, Dance, Education and other academic programs will apply the theory and principles of their disciplines in the development of a variety of digital media products. Video production students will be able to write, direct and produce complete productions with access to the latest in high definition technology.

Salisbury University, a member of the University System of Maryland, is located on the historic Eastern Shore of Maryland. It is an accredited four-year comprehensive institution offering 55 distinct graduate and undergraduate programs, with an enrollment exceeding 7,500.

“The Center’s two complete video studios, totaling more than 5,000 sq. ft., are both exceptional and are centered on Panasonic technology,� said Jerome Waldron, Salisbury University’s Chief Information Officer. “We chose Panasonic based primarily on performance and cost-efficiencies. Also, we have two local broadcast affiliates that use Panasonic ENG and production equipment, and since we want to grow our internship programs, we felt it was a good move to train the students on comparable gear, on both tapeless and tape-based systems. Finally, we’ve successfully used other Panasonic products in the past.�

“We have built a cross-discipline media center designed around digital video, audio, digital photography and graphics: in a new era when content is king, we are ready,� Waldron continued. “The high-definition studio, with the HC3500 cameras, is a totally new endeavor for us. We plan to grow into this space literally (with more students) and figuratively (with new classes and programs). From teaching to marketing to politics to science to health care, careers are being impacted by the need for more digital content, and we believe that Salisbury’s ‘new media’ concept will cross academic lines and provide students in all disciplines with the high-tech, ‘hard skills’ they will need in the future.�

Waldron noted that national public radio affiliate WSCL and the local cable television access channel will support the Center and utilize its resources.

“We are very excited about ‘raising the bar’ with Panasonic’s latest technology,� Waldron said. “The Center includes remarkable video and audio production tools and the facilities designed to prepare our students for the Web 2.0 digital world that they live in today. I hope that we will extend our relationships with Panasonic and other partners to make this one of the best media facilities in the country.�

For more information about Salisbury University, visit


About the AK-HC3500

Designed for direct-to-air broadcasting applications, the high performance HC3500 camera delivers the purest native image in its class. The HC3500 features three 2/3� 2.2-megapixal IT-CCDs with an advanced single-channel transfer system, 14-bit A.D converter, an advanced 38-bit digital signal processor LSI and spatial offset processing for exceptional sensitivity, resolution (1100 horizontal lines), as well as reduced aliasing. Its digital signal processor also features a dynamic range function that assures detailed, high quality images even when shooting scenes in a high contrast environment. The HC3500 maintains an impressive signal to noise ratio of 60dB at F10.0 sensitivity and has a vertical smear level of less than -130dB.

About the HPX500

The AG-HPX500 teams the full production-quality of 2/3� 3-CCDs, DVCPRO HD, 4:2:2 sampling and independent frame encoding with the versatility of interchangeable lenses and the creativity of variable frame rates. Offering the highly popular features of the incredibly successful AG-HVX200 P2 HD hand-held camcorder but with many new enhancements, the 8.2-pound HPX500 features progressive 2/3� 3-CCDs that provide a larger light receiving area resulting in increased resolution and sensitivity, superb low-light performance and wide dynamic range. The HPX500 records in 32 high definition and standard definition formats, including 1080i and 720p in production-proven, 100 Mbps DVCPRO HD. The HPX500 records on removable P2 solid-state memory cards in 1080/60i, 50i, 30p, 25p and 24p; in 720/60p, 50p, 30p, 25p, and 24p; and in DVCPRO50, DVCPRO and DV.

For more information on Panasonic’s full line-up of professional video equipment, visit


About Panasonic Broadcast

Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the North American headquarters of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of its U.S. marketing, sales, service and R&D operations For more information on Panasonic Broadcast products, access the company’s web site at


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Stacy Moore or Pat Lamb
(201) 392-4458 (518) 692-8150