Santa Monica, CA â€“ (March 11, 2008) â€“ POP Sound Mixer Mitch Dorf was called on by the ad agency creatives at Wieden & Kennedy to complete the final mix for two spots for CareerBuilder.com, which debuted during the Super Bowl 2008. Directed by Suthon Petchsuwan, â€œQueen of Heartsâ€? and â€œFireflyâ€? began airing on February 3, and will continue to air nationwide.
To view the new commercials, go to:
CareerBuilder.com puts a literal twist on the â€œFollow Your Heartâ€? mantra, inspiring all the disheartened souls to find the right career. The spot entitled â€œQueen of Heartsâ€? opens with a despondent women listlessly staring at the computer monitor in her dim-lit office. She looks over at her boss, legs propped on the desk, devouring a plate of food. Suddenly, her heart pops out of her chest, landing on the keyboard. Without missing a beat, the heart rolls off the keyboard, jumps onto the floor, and marches toward the slothful bossâ€™ office. It climbs its way up to the desktop, and expresses resolve with the kick of a paper clip. The heart raises a sign that reads, â€œI Quit.â€? The proud heart exits down the hall as the CareerBuilder.com mantra reads, â€œFollow Your Heart.â€?
â€œFireflyâ€? features an unhappy employee, as he sits in front of an idle computer. Discouraged, he utters: â€œI wish I loved my job.â€? Suddenly, a firefly swoops onto the windowsill and asks: â€œDid somebody say wish?â€? The man and the firefly break into song, â€œcalling on the starsâ€? to grant his career wish. The song reaches a crescendo. Suddenly, the star falls out of the sky like a rock and the music stops. Reality sinks in as the man peers back at the waning firefly, whose light pouch becomes a mere flicker before completely fading away. The spot ends with this tagline: â€œWishing Wonâ€™t Get You Another Job.â€?
Spot Titles: â€œQueen of Hearts,â€? â€œFireflyâ€?
Airdate: February 2008
Agency: Wieden & Kennedy/Portland
Creative Directors: Monica Taylor, Mark Fitzloff
Art Director/Copywriter: Nik Daum
Coywriters: Jason Bagley, Sheena Brady
Producer: Jeff Selis
Production Company: TWC/Santa Monica, CA
Directors: Suthon Petchsuwan
Managing Director: Mark Thomas
Executive Producers: Steve Ross, Jeff Snyder
Producer: Rob Newman
Editorial Company: Beast
Editor: Paul Norling
Producer: Rebecca Beluk
VFX Company: The Mill/New York â€œQueen of Heartâ€?
VFX Supervisor: Yann Mabille
CG Producer: Camilia di Biagi
VFX Producer: Victoria Kendall
VFX Company: Ka Chew! â€œFireflyâ€?
Animation Director: Elliot Bour
Executive Producer/Creative Director: John Andrews
Senior Producer: Michaela Zerbib
CG Supervisor: Matt Rosenfeld
FX/Composting: Paul Yacano
Music Company: SVS Productions
Composer: Scott V. Smith
Audio Post Company: POP Sound
Mixer: Mitch Dorf
Executive Producer: Susie Boyajan
About POP Sound:
Elegant without being stuffy, POP Sound provides impeccable levels of service, combined with state of the art technology in a beach house chic environment. In a Mediterranean villa, 7 blocks from the Ocean, some of the best talents in the industry have been working since POP’s inception in 1994. For Commercials and Advertising, POP Sound features the talents of Mixers Mitch Dorf, Peter Rincon, Stephen Dickson, Zac Fisher and Tim West. This award-winning team of Mixers has recently completed commercial projects for such clients as Nike, Coke, Mastercard, Michelin, Mini, Bud.TV, GM, HP, Netflix, Xnergy, Xbox and Ford.