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Nola Delivers Turn-Key Campaign for Unmistakably Great Weis Markets

Nola Pictures recently completed all production, editorial, post and design work on a diverse campaign for Weis Markets. Director Kenny Morrison took the lead on the new spots, while Creative Director Juan Delcan designed the campaign’s graphic treatment. The overall project also included a five-spot promotional campaign that Morrison directed for the supermarket chain highlighting its outstanding features, and an animated character and a short film to promote Weis Markets’ high-quality goods, both created by Delcan.

“Our team came together to handle all the production, editing and post for this new campaign,” noted Nola EP Charlie Curran. “The fact that we can deliver across the board for a highly successful advertiser like Weis speaks well for the diversity, depth and consistency of the talent that’s makes up Nola.”

Unmistakably Weis

comprises four unique commercials, each with a different theme, narrator, and creative concept, emphasizing, in turn, the store’s exceptional service and quality, and its family roots and support of local products.

In

Unmistakably Great Service

, a father narrates a shopping adventure to Weis with his rambunctious son, who careens madly through the aisles until an associate, Stacy, calms him with attention and a treat.

Unmistakably Local

is an ode to the chain’s emphasis on supporting the local economy and the environment by buying within the community, and stars a busload of awestruck schoolchildren touring Weis’ ice cream plant.

Unmistakably High Quality

is an overview of the store’s entire far-flung logistical operation, featuring a montage of semis, warehouses, forklifts, and workers baking and stocking fresh food, all narrated by a woman preparing a Weis bounty for her family.

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Credits

Client: Weis Markets

Spots Title:

Unmistakably Great Service

(featured),

Unmistakably Local

(featured),

Unmistakably High Quality

(featured),

Unmistakably Homegrown

Air Date: June 2010

Agency: In-house

Art Director: Carol Dronsfeld

Copywriter: Eric Aronin

Director of Advertising/Executive Producer: David Cohen

Production Co: Nola Pictures

Director/DP: Kenny Morrison

Creative Director: Juan Delcan

Executive Producer: Charlie Curran

Producer: Carla Tate

Post Producer: JJ Wilmoth

Editorial: Nola Pictures

Editor(s): Ruth Mamaril, Kat O’Reilly , Patrick Meegan

Telecine: Nice Shoes

Colorist: Ron Sudul

Post/Effects: Nola Pictures

Designer/Animator: Juan Delcan

Music: So Loud

Composer: Paul Riggio

Audio Post: Gramercy Post

Mixer: Joel Raabe

Shoot Location: Pennsylvania

About Nola Pictures

Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.

Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as Dell, Pfizer, Budweiser, Givenchy, Phillip Morris, Kraft, Proctor & Gamble, Wyeth, Pro Health, McDonald’s, Sundance, Cadillac, Ford, Carolina Herrera, Samsung, Umbro, Nike, ESPN, QNB, Bank of America, UPS, and Jet Blue among others.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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