Nola Director Nick Lewin documents the plight and glory of the suburban dad in a recent spot for Lowe’s, making the best of the compromises that push his life’s memorabilia into the basements, attics and spare rooms across the land.
takes us on a tour of one man’s dream lair, then travels to Lowe’s to show us how he brought the space to life. Embarking from our hero’s leopard-print couch, Lewin flashes through the man’s trophies, his collection of music and instruments, his mini-bar and fish tank. Tucked into the back of his desk, behind his chessboard, is a picture of his beloved wife, whom we soon see is responsible for steering the renovations via shopping trips to Lowe’s. In the wide, clean aisles of the superstore, a panoply of paint, window shades, lamps and various building and decorating supplies multiply on the screen. The happy couple finds all they need with the help of a friendly and knowledgeable Lowe’s employee.
Lewin delivers the punch line when the camera returns to the signature man-cave and we witness our hero making way for his cartoon-watching daughter on the couch. “It’s a man and… daughter cave,” he concedes.
“This spot showcases many of Nick’s talents – creating characters, delivering editorial coverage, great comedic timing,” noted Nola EP Charlie Curran. “We can always count on him to come up with exactly what the story calls for, and this spot is no exception.”
Air Date: June 2011
Agency: Footsteps Group
CEO: Alvin Gay
CD/Art Director: Dianne Campbell
Copywriter: Howard Jordan
Producer: Susan Smitman
Prod Company: Nola Pictures
Director: Nick Lewin
EP(s): Charlie Curran
Producer: Carla Tate
Editorial: Hooligan, Inc.
Editor: Barney Miller
Producer: Sue Wlader
Telecine: Nice Shoes
Colorist: Chris Ryan
Flame Artist: Alex Catchpoole
After Effects: Jay Sienkwicz
EP: Mary-Joy Lu
Music: Last Minute Entertainment, NY.
Music Supervisor: Bernie Drayton
Composer: Jonathan Fields
Shoot Location: Los Angeles, CA
About Nola Pictures
Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.
Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as Dell, Pfizer, Nissan, Budweiser, Givenchy, Puma, Kraft, Proctor & Gamble, Wyeth, Weis, McDonald’s, Sundance, Cadillac, Ford, VW, Toyota, American Express, Carolina Herrera, Samsung, Time Warner, Viacom, Nike, ESPN, Johnson & Johnson, Lowe’s, Bank of America, UPS, and Jet Blue among others.
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