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MSA Focus Marks US Debut of ForeTV and First Installations

Las Vegas, stand N3831, NAB2007: MSA Focus is to reveal the industry‘s most advanced automated management system for TV revenue available for purchase for the first time in the US at NAB2007. The broadcast management specialist is to demonstrate ForeTV and announce its first installations around the globe plus advanced material exchange format (MXF) ingest capabilities in partnership with OpenCube Technologies.

Fore TV is a next-generation traffic & billing suite, which manages income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD and related merchandise. Installations scheduled to go live in the next four weeks include a US-owned network in Latin America, a playout centre in Singapore and IPTV stations in Northern Europe and Asia.

ForeTV also incorporates OpenCube Technologies‘ Toolkit, which is designed specifically to handle the industry-standard interface format MXF. With the addition of the OpenCube technology, ForeTV represents the business solution behind broadcast.

“In practical terms, delivering VOD means providing multiple information files, such as the content itself, a text synopsis, EPG information, cast details, audio, artwork and metadata,” says MSA Focus MD Mark Evans. “All of this must be done as efficiently as possible and then accounted for in the back office. ForeTV already made a shift from proprietary software to an industry-standard Visual Studio.NET platform so the addition of MXF capabilities is a natural step.”

In addition to adverts and programmes, ForeTV manages revenues for promotions, interactive elements and secondary events such as sponsors‘ logos.

MSA Focus is exhibiting at NAB2007 in Las Vegas from 14 April on stand N3831.


Notes to editor

MSA Focus International Limited is one of the world’s leading developers of broadcast management systems. With a worldwide market presence and an established global support network, its solutions are successfully installed at client sites in countries across four continents.

Established in 1988 and headquartered in Cardiff, the company is a division of Management Science Associates, Inc. (MSA) of Pittsburgh, Pennsylvania USA.

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