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Mobile Imagination Releases doddlePRO 3.0

doddlePRO 3.0 Adds New Features for Effortless Creation, Editing and Distribution

 of Digital Mobile Call Sheets 

Boulder, CO (August 21, 2012)

– Mobile Imagination LLC (

) today announced it has released



, the Company’s online, collaborative call sheet and planning solution for production planning and logistics management.


With the release of

doddlePRO 3.0

, production managers who use

doddlePRO Online

can now drag and drop each call sheet section, department, and participant in the precise order they wish to display for distribution. Custom visual changes will be synced and delivered via instantly created branded PDF call sheets, as well as through the dynamic digital call sheets that are received and viewable on the free


and enhanced


iTunes apps.


Additionally in

doddlePRO 3.0

, a refreshed Mobile Contacts feature adds a fresh, clean new look and elevates all free and premium content, map views and other valuable, relevant information into a contacts’ profile. This new enhancement saves time and eliminates the need for users to drill down to find more information about a resource.




mobile app for IOS also allows for the creation, editing, and distribution of call sheets, providing users with instantly refreshed weather and lighting conditions, turn by turn directions to locations and emergency resources, multiple communication options with other participants, GPS marking for location scouting, instant photo add to enhance locations, schedule items, talent, and more.


Since its introduction at the Sundance Film Festival in 2011,


and its accompanying online production guide,


, has quickly grown in popularity among indie filmmakers as a necessary tool for planning productions under tight budgets and with scarce resources. The professional television production community worldwide has also taken notice and is embracing


as their new hub for all facets of production planning and logistics management.


To date, production companies have used


to manage the logistics of major television productions, such as EXTRA; commercials and promos for Toyota, NASCAR, NBC’s

The Voice

, TaylorMade golf shoes, and for the New York Knicks; stage productions like

Billy Elliot

; by entrants in the 48 Hour Film Festival; and at media production companies like Manhattan Place Entertainment. Additionally,


is used by 5 Creative/Channel 5 UK to produce Big Brother UK, and is in trials at the BBC Scotland and is being considered for company-wide deployment.



What doddle is All About: The doddle Platform


is based on a powerful platform developed by Mobile Imagination to create collaborative, mobile and cloud-based efficiency tools for businesses and creative professionals.


Today, the Company provides four primary offerings for the professional production community:


  • The doddle Directory for the iPhone: doddle is the first entirely free interactive, digital mobile production resource guide for the film and video industry. doddle is designed for anyone involved in the production process and provides easy access to key resources and information to help find anything and anyone required for a shoot – from producers, directors, photographers, grips, gaffers, sound and talent to information about hotels, restaurants, catering, transportation, even the local weather forecast.
  • doddlePRO is a mobile, collaborative call sheets and productions planning efficiency tool optimized for the desktop/browser, iPhone and iPad.
  • doddlePRO Online is a browser based version of the Company’s collaborative call sheets and planning tool, ideal for larger productions and teams coordinating efforts from a central location and communicating to its people in the field. doddlePROOnline automatically synchs with iOs devices and provides a powerful hub of logistical operations for the crew.
  • doddleNEWS is a free online news service with daily industry news for the production community, reported by creative production professionals. It includes industry news for pros, reported by pros with the primary goal of delivering credible, valuable and relevant content for the community.

About Mobile Imagination, LLC

Mobile Imagination develops collaborative mobile and cloud based apps and services for business and creative professionals that take the pain out of logistics and data management associated with just about any project. Today, the Company provides a family of solutions for the professional production, television and film community and have designed a family of mobile and cloud-based solutions to help create a paperless, highly collaborative workflow experience for the filmmaking and television production community. The Company’s solutions are tailored for everyone from indie filmmakers to the world largest broadcast operations. The company was founded in 2009 by software industry and professional production industry veterans Jim Robertson and Rich Kwiat. For more information, please visit