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Mobile Imagination and doddle Canada Sponsor Planet in Focus’ 13th Annual Environmental Film Festival in Toronto

doddle Canada’s David Plant and Bryan Milne to Demonstrate How doddle Platform Brings New Efficiencies, Reduced Costs to Canadian Filmmakers 

Boulder, CO (October 8, 2012)

– Mobile Imagination LLC (

) in conjunction with the newly launched doddle Canada (

), today announced their participation in the 13th Annual Environmental Film Festival this week in Toronto. The festival is produced by Planet in Focus, Canada’s leading not-for-profit environmental media arts organization, producing year?round programming across Canada and around the world and fostering a new generation of environmental filmmakers.


“The production industry has always been heralded as a ‘green industry.’ But the truth is, every production consumes a great deal of non-renewable resources, like paper, and fossil fuels, and produces waste in the process. An average production office might copy or print 150,000 sheets of paper in the course of a 4 week shoot.” said Bryan Milne, co-founder of doddle Canada. “In the US and UK, productions large and small have found the

doddle Platform

helps filmmakers be more efficient and cost-effective. We felt it was important to bring this intelligent, mobile smartphone technology to Canada because, by its inherent nature, it helps to reduce paper waste and gasoline consumption, while simplifying the day-to-day tedium for filmmakers.”


“I have been involved in the production industry in North America and Europe throughout my career,” added David Plant, co-founder of doddle Canada. “We are always looking for ways to improve the processes for producing content needed on-set and using technology to reduce the time and energy spent by the various people in the process. There are many ways to collaborate, and using interactive call sheets is one of the best. Syncing data instantaneously between the production office and the set reduces both paper and unnecessary trips. When Bryan and I came across the work of Mobile Imagination we knew we had to bring the

doddle Platform

to Canada and the filmmakers participating in Planet in Focus.’



The 13th Annual Environment Film Festival is being held this week in Toronto, from October 10 – 14, 2012. For more information on the festival, please visit



What doddle is All About: The doddle Platform


is based on a powerful platform developed by Mobile Imagination to create collaborative, mobile and cloud-based efficiency tools for businesses and creative professionals.


Today, the Company provides four primary offerings for the professional production community:


  • The doddle Directory for the iPhone: doddle is the first entirely free interactive, digital mobile production resource guide for the film and video industry. doddle is designed for anyone involved in the production process and provides easy access to key resources and information to help find anything and anyone required for a shoot – from producers, directors, photographers, grips, gaffers, sound and talent to information about hotels, restaurants, catering, transportation, even the local weather forecast.
  • doddlePRO is a mobile, collaborative call sheets and production planning efficiency tool optimized for the desktop/browser, iPhone and iPad and Android. It utilizes the benefits of instant messaging, GPS mapping and media sharing to coordinate and improve communication during production.
  • doddlePRO Online is a browser based version of the Company’s collaborative call sheets and planning tool, ideal for larger productions and teams coordinating efforts from a central location and communicating to its people in the field. doddlePROOnline automatically synchs with iOs devices and provides a powerful hub of logistical operations for the crew.
  • doddleNEWS is a free online news service with daily industry news for the production community, reported by creative production professionals. It includes industry news for pros, reported by pros with the primary goal of delivering credible, valuable and relevant content for the community.


To date, production companies have used


to manage the logistics of major television productions, such as EXTRA; commercials and promos for Toyota, NASCAR, NBC’s

The Voice

, TaylorMade golf shoes, and for the New York Knicks; stage productions like

Billy Elliot

; by entrants in the 48 Hour Film Festival; and at media production companies like Manhattan Place Entertainment. Additionally,


is used by 5 Creative/Channel 5 UK to produce Big Brother UK, and is in trials at the BBC Scotland and is being considered for company-wide deployment.



About Mobile Imagination, LLC

Mobile Imagination develops collaborative mobile and cloud based apps and services for business and creative professionals that take the pain out of logistics and data management associated with just about any project. Today, the Company provides a family of solutions for the professional production, television and film community and have designed a family of mobile and cloud-based solutions to help create a paperless, highly collaborative workflow experience for the filmmaking and television production community. The Company’s solutions are tailored for everyone from indie filmmakers to the world largest broadcast operations. The company was founded in 2009 by software industry and professional production industry veterans Jim Robertson and Rich Kwiat. For more information, please visit



For additional information contact