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Jay Silverman Productions Produces One Hour Pre-Superbowl FOX TV Special Hosted by Troy Aikman & Joe Buck for Rent-A-Center

Hollywood, CA, Jan. 25, 2011 –Jay Silverman Productions and its founder Jay Silverman have produced and directed a special, pre-Superbowl television show for Rent-A-Center which will air on FOX TV on Feb. 6th, entitled “Inside the Rings.� Silverman has also directed a new Rent-A-Center commercial campaign featuring Troy Aikman and Hulk Hogan that will debut during that show’s telecast. (Silverman, Aikman and Hulk Hogan appear from left to right at photo on the right)

The special TV presentation, sponsored by Rent-A-Center, will be hosted by legendary football star Troy Aikman (three time Superbowl quarterback for the Dallas Cowboys and current FOX NFL broadcaster) and Joe Buck, NFL Commentator for FOX Sports. Guests include NFL greats Jerome “The Bus” Bettis (Pittsburgh Steeler Superbowl 40 champion), Drew Brees (New Orleans Saints Superbowl 44 MVP winning quarterback) and Kurt Warner (St. Louis Ram’s Superbowl 34 winning quarterback and Superbowl MVP)

Comprised of clips from some of the greatest Superbowls of the past, along with commentary and analyses from the football greats cited above, “Inside the Rings� is a one hour program that was filmed in New Orleans.

The new TV spots promoting Rent-A-Center will air during commercial breaks for the “Inside the Rings� special. These spots, starring Troy Aikman and Hulk Hogan, and directed by Jay Silverman and produced by Jay Silverman Productions, continue the Aikman/ Hogan advertising campaign series for Rent-A-Center, which was begun in 2009.

Regarding “Inside the Rings,� John Mathis, Senior VP Production at Mercury-Werks, on behalf of Rent A Center said, “Troy Aikman has been the ideal spokesman for the Rent-A-Center brand for a while now, and we were thrilled to be extending that relationship with the corporate sponsored production of this FOX TV special. And Jay Silverman, who has been directing the Rent-A-Center TV spots and has developed a nice rapport with Troy, was also the ideal candidate to direct this special pre-Superbowl presentation.�

Adds Jay Silverman, “It’s not every day you get to direct four of the most extraordinary athletes who ever lived, all at the same time. As a longtime football fan, I was thrilled to be invited to direct and produce this special for FOX and Rent-A-Center. It’s sure to get the juices flowing for viewers getting ready to watch Superbowl XLV, while at the same time reaching the perfect target demo group for the Rent-A-Center brand message.�

“INSIDE THE RINGS� CREDITS:

For Jay Silverman Productions:
Executive Producer/Director: Jay Silverman
Line Producer: Neil Gabriel

For Mercury-Werks:
Executive Producer: John Mathis

For Rent A Center:
Chief Marketing Officer/ Executive Producer: Ann Davids

For Troy Aikman Enterprises:
Executive Producer: Troy Aikman
Executive Producer: Jordan Bazant

ABOUT JAY SILVERMAN PRODUCTIONS:

With over 30 years in both the broadcast television and ad/marketing industries, Jay Silverman is one of the preeminent commercial directors of advertising campaigns across the television, interactive and print media in Hollywood today. He and his company, Jay Silverman Productions, are headquartered on a 40,000 square foot production studio lot, located in the heart of Hollywood.

Originally making a name for himself as a still photographer by shooting renowned lifestyle and celebrity endorsements on behalf of numerous national and international ad campaigns, Jay evolved his client base to later include directing multi-media advertising projects for such Fortune 500 clients as McDonalds, Intel, Disney, RAC, Coors, Budweiser, GM, Coke, Pepsi, Frito-Lay, Visa, and Gatorade, among many others.

During the span of his award winning career, Jay became a noted celebrity photographer, specifically requested by high profile actors, sports personalities, recording artists, industry leaders, and supermodels. Over the years, Jay’s work has been honored with numerous Belding, Telly, Promax, and Lucy Awards. In addition, he has also been recognized for his achievements in creating and producing many national PSA campaigns for such worthy causes as the American Cancer Society, the Foundation for the Junior Blind, the Governor’s Council on Physical Fitness, the ACLU, and the Sierra Club.

Jay became a commercial director in 1995, and has since successfully balanced a dual career in both still photography and live action direction. His repertoire of national campaigns across multi-media includes those for such
clients as Greyhound, Petco, Fifth Third Bank, Carnation, A&W, Pepsi, 24-Hour Fitness, and Rent-A-Center. He’s also directed countless on-air promotional spots for all of the major broadcast networks, as well as for many cable channel, including the original launches of the smash hit TV series “American Idol,� and “Desperate Housewives,� and his own series, “The Cleaner.�

Jay Silverman Productions is located at 1541 N. Cahuenga Blvd., Hollywood, CA 90028. The phone is 323/466-6030, and the web is

www.jaysilverman.com

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