Groundbreaking Sound Format Due for Theatrical Rollout Next Year
HOLLYWOOD â€“Iosono today announces that Todd-AO has become the first sound facility in the United States to acquire the ability to mix feature films in its revolutionary â€œ3-D soundâ€? format. Proprietary Iosono technology has been added to Stage 2 at Todd-AOâ€™s Burbank facility allowing mixers to create three-dimensional film soundtracks.
Initially targeted at stereoscopic 3D movies and theme park attractions, the Iosono format, developed by Germanyâ€™s Fraunhofer Institute for Digital Media Technology, marks a clear break with movie sound technologies of the past. Based on the principle of â€œwavefield synthesis,â€? the Iosono system results in a rich, truly 3-dimensional sound experience that NPR has called â€œa breathtaking synchronization in soundâ€? that â€œbreaks the fourth wall between the audience and the performance.â€? Todd-AO expects to mix its first project using the new system this fall.
â€œMedia are becoming more and more immersiveâ€”an example of this global trend is the successful introduction of 3D cinema,â€? said Dr. Karlheinz Brandenburg, founder of Iosono and Director of the Fraunhofer Institute for Digital Media Technology. â€œIosono enables immersive sound, far more perfect than anything that has been tried before. It is a big step forward for the entertainment business.â€?
â€œWe believe that Iosono 3-D Sound holds the potential to transform the movie-going experience, providing a rich, astonishingly realistic sound environment that audiences will find thrilling,â€? added Robert C. Rosenthal, President of CSS Studios, parent company of Todd-AO. â€œOur mixers and other sound artists are excited about the potential of this technology and we are very pleased to introduce it to Hollywood through Todd-AO, a company synonymous with innovation and excellence in motion picture sound.â€?
â€œIosonoâ€™s algorithm and the large speaker array create sound waves in free space that audiences perceive as sounds originating from anywhere within the 3D sound field,â€? explained CSS Studios Senior Vice President of Engineering Bill Johnston. â€œThe creative possibilities are immense and, frankly, intimidating to creative personnel who have to re-imagine the impact on the theatrical environment. That challenge coupled with the possibilities are what make the Iosono technology so intriguing.â€?
In preparation for working with the new format, Stage 2 at Todd-AO Burbank has been outfitted with an encompassing array of 672 speakers reproducing 224 audio channels and delivering 44,000 watts of amplification. Four Iosono render PCS have also been added, as well as an Iosono Spatial Audio Workstation, or SAW, an authoring tool that allows a mixer to work in the 3D Sound environment.
â€œThe SAW is designed to be easy to understand for any mixer who has used a multi-channel panner,â€? noted Iosono Senior Vice President of Studio Technologies Brian Slack. â€œWhat happens with the sound once the mixer starts moving it in, out and around the room is unique. That is where the talent and aesthetic of the individual mixer comes into play.â€?
Todd-AO has been beta testing the Iosono technology since 2005 and advising the company on how to adapt it to the theatrical market. Todd-AO Re-Recording Mixer Marc Fishman and Supervising Sound Editor Mark Stoeckinger of Soundelux are among those whoâ€™ve had a chance to use the technology. â€œWith Iosono, we are entering a new era in sound reproduction,â€? Fishman said. â€œIosono has no sweet spot, itâ€™s fully enveloping and the creative possibilities are without borders. Just as new technologies have changed the visual presentation of film, Iosono adds a new dimension to film sound.â€?
“Iosono delivers what 5.1 only promised,” added Stoeckinger.
Iosono 3D Sound also requires a modification of the movie theater environment. To date a number of theaters and other venues have been adapted to support the technology including Mannâ€™s Chinese Theatre in Hollywood. Iosono expects another 50 theaters to install the system in the U.S. in advance of its formal launch next year.
Although the technology has an obvious application to stereoscopic 3D movies and theme park attractions, Iosono believes that 3D Sound can also enhance conventional â€œ2Dâ€? films. Eventually, the company plans also to adapt the technology for the consumer home theater market.
About CSS STUDIOS, LLC
Hollywood, California-based CSS Studios is a wholly owned subsidiary of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the worldâ€™s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. CSS Studios provides creative services to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and interactive producers. CSS services are marketed under the brand names Todd-AO, Sound One, Soundelux, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge, with facilities in Los Angeles, New York and London. With more than 50 years of experience in providing creative sound services and technical solutions, the companies, collectively, have garnered more than 50 Academy Award nominations and won 26 Academy AwardsÂ®.
IOSONO, a spin-off of Germanyâ€™s renowned Fraunhofer Institute for Digital Media Technology IDMT, holds the exclusive license for the worldwide distribution and marketing of IOSONO 3D audio products. The company operates globally from locations in Los Angeles and Erfurt, Germany. IOSONO GmbH was founded by Karlheinz Brandenburg, the leader of the research team that invented the MP3 audio format, in 2004. IOSONO Inc., founded in 2005, is a wholly owned subsidiary.
IOSONO is staffed by an international team of acknowledged audio and marketing specialists with extensive experience in the field. Supported by a network of local distributors and installers, the company provides complete system solutions from software to hardware as well as training.