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Hollywood Post Alliance(r) Accepting Entries for The Judges Award for Creativity and Innovation

Award for Creativity and Innovation Set for HPA Awards

(Los Angeles, CA) Entries are being accepted for the HPA Judges Award for Creativity and Innovation in Post Production. The Creativity and Innovation Award was conceived to recognize a significant contribution to the intensely creative, technology-fueled and challenging environment that content creators, post production facilities, experts and manufacturers operate in. This award presents the post production community with an opportunity to award a unique project, workflow, proprietary technical development, hardware or software toolset, or creative approach or achievement.

The Creativity and Innovation Award shines a spotlight on companies and individuals who have demonstrated excellence in the application of innovation to the post production process or to the post production industry through the use of new approaches, tools, workflows and ideas that help enhance the post production process from a technical, creative or efficiency perspective. Leon Silverman, president of the

Hollywood Post Alliance

comments, “The Creativity and Innovation Award offers an opportunity to reward innovative contributions and to honor individuals and companies that continue to advance post production. Recognizing new approaches, tools, workflows and ideas that enhance post production from the technical, creative or efficiency perspective is a key to HPA’s mission of building community and awareness for the increasingly important and vital role that post production plays in the content creation process.”

The submission period for The Judges Award for Creativity and Innovation in Post Production is June 28, 2010 – July 19, 2010 and will be presented at the HPA Awards in November in Los Angeles, CA.

This Award will be judged by a jury of industry peers which will review submissions and select an honoree(s). The Creativity and Innovation Award is a discretionary honor that does not have to be given every year and will only be awarded to those projects deemed to show excellence in creative and innovative thinking or achievement.

Other prestigious honors presented at the

HPA Awards

will be the Engineering Excellence Award which is bestowed upon an individual, company or process that advances post production technology; Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production; The Hollywood Post Alliance Lifetime Achievement Award recognizing a post production professional for his or her service and commitment to the field of Post Production; and in craft categories, Outstanding Color Grading using a DI process for feature film; Outstanding Color Grading for television and commercials; Outstanding Editing for features, television and commercials; Outstanding Sound for features, television and commercials and Outstanding Compositing for feature film, television and commercial.

For more information about the HPA Awards, visit

www.hpaawards.net

or call 213.614.0860.

About the Hollywood Post Alliance

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Bronze Sponsors:

Company 3

,

Encore Hollywood

,

Method Studios

,

Quantel

and

Panasonic

and Supporting Sponsor:

PRECO

.

# # #

Media Contact:
ignite: 818.508.0450
Christine Purse,

chris@ignite.bz

or
Mimi Rossi,

mimi@ignite.bz

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