Venice, CA, August 11, 2006 – Devastudios, Inc., a full service creative communications company specializing in film graphic design, broadcast design, and game trailer design, has designed, created and produced new, animated “Hero” and “Horror” opening logos for Lionsgate Studios. The announcement was made today by John Berlin, president/Creative Director, Devastudios.
Berlin worked closely with Lionsgate‘s Tim Palen to envision a physical manifestation of an actual Lion‘s Gate–a monumental portal opening onto an ethereal cloudscape representing infinite imagination and creativity. Passing through the gateway‘s impressive inner workings, the viewer is invited to enter the distinctive and original world of Lionsgate entertainment.
Mr. Berlin said, “We were honored to have been selected to create the new Lionsgate open. Lionsgate has become such a major presence in the world of successful motion pictures, and we were thrilled to have had the chance to refresh their brand visually.”
The in-house team at Devastudios designed and produced the new logos, engaging Engine Room for the creation and production of the 3D gate elements. Elements were rendered into ILM‘s OpenEXR format using the Turtle render engine, then composited in After Effects 7 (beta.)
Devastudios Senior Art Director Suppasak Viboonlarp, along with designers Jen Sachs and Ben O‘Meara, treated the updated Lionsgate wordmark and composited the piece‘s 2D and 3D elements. Viboonlarp and Sachs then worked together to create the dramatic cloud landscape revealed in the logo‘s resolve.
Lionsgate is the premier independent producer and distributor of motion pictures, television programming, home entertainment, family entertainment and video-on-demand content. Its prestigious and prolific library is a valuable source of stable, recurring revenue and is a foundation for the growth of the Company’s core businesses. The Lionsgate brand name is synonymous with original, daring, quality entertainment in markets around the globe. For more information, please see
Founded in Venice, CA, in 2001. Devastudios is a full service creative communications company specializing in film graphic design, broadcast design, and interactive design. The company‘s clients have included Sony Pictures, MGM, MTV, Lionsgate, and recent projects have included graphics for Scorsese‘s “The Departed,” “V For Vendetta,” “The Return,” “Click,” “The Descent,” “The DaVinci Code,” “Saw 3,” and others.
Devastudios prides itself on its unique design work, all aspects of production–from concept to finish–and strong relationships with its diverse clientele. For more information, please visit