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Dancing Diablo’s Stop-Motion Readies Chips Ahoy! Spokes-Cookie for his Close-Up

To view the work:

ftp://ftp.dancingdiablo.com/clients/chips_ahoy

To promote Chips Ahoy!, the number one chocolate chip cookie in the U.S., the devilishly talented folks at the Hispanic-owned DUMBO-based Dancing Diablo Studio designed and produced four :15 stop-motion animated bumpers (with cut downs to :07-:08). Developed through Bravo Group, part of Young & Rubicam, (New York, NY), and produced in Spanish, the :15 animations will air on the U.S. Spanish-language network Telemundo, May 19th during People en Español‘s 6th Annual “50 Most Beautiful” celebration (“50 mas bellos de People en Español”.) The cut down versions will air during the month of May as “live interviews” with Chunky, the Chips Ahoy! spokes-cookie, and the hosts of both “Cotorreando” and “Cada Día”, which also air on Telemundo.

Dancing Diablo Executive Producer Diego Sánchez said of the project, “Bravo has been a client of ours for a number of years. They knew we had previously created a Chips Ahoy! commercial for the South American market through another agency, and that we had the skill-set to execute their vision. We did the pre-production, boards and animatics at Dancing Diablo/Caracas, the animation and the shoot were executed at Dancing Diablo/NY and then the postproduction was completed in our offices in Venezuela.”

In each of the bumpers we find positively irresistible Chunky being interviewed. Comfortably ensconced in his director‘s chair, under a photographer‘s hot lights he answers a series of riveting questions: “What is the secret of your success?” (I owe it all to the chocolate. I wouldn‘t be the same without my chips.) “What do you do to maintain that physique that leaves them asking for more?” (Run. If I stand still they would eat me and bye-bye body.) “What is your best side?” (With these genuine chips I look good from all angles, he says as the camera flashes and he turns to show both of his beautiful chip-laden profiles.) “What‘s your next project?” (Self defense. Being too trusting has cost me a lot of chips.)

“Chunky is suppose to be a model or a celebrity and our job was to communicate just how a star acts on the runway or when being interviewed – the poses, the attitude, the body language. The creative concept came from the agency, which provided the text. They did a great job capturing his personality with their dialogue, which made my job easier as Chunky was already full of himself,” Elanna Allen, Dancing Diablo‘s Director of Stop-Motion, explained. “To expand his persona, I had to do a lot of acting and think a great deal about the physical movements that would convey his celebrity status. Chunky has no arms, he is after-all a cookie, so he emotes with his heavily lidded eyes, he leans back, or he looks around the room as if he were horribly bored. I posed him frame-by-frame to create the body language we needed to support the dialogue. I began by listening to the audio track, maybe 20-30 times, until I could hear it in my head without looking at a script. Then, I pictured where he would put his body with each cue and made extensive notes. Next, I broke down the audio into 30ths and logged every sound and once I knew what sound was where I noted where each acting point would occur and methodically implemented each move so Chunky‘s performance would appear spontaneous.”

Bravo Group Producer Robert Mazze said of his experience working with Dancing Diablo. “They made it very easy. We put the whole shebang in their corner and they were able to execute it for us, painlessly and very effectively. We are very happy with the product they created.” Bravo‘s Creative Supervisor/Art Margarita Peces added, “I love what Dancing Diablo did with Chunky. They added a great deal to the concept, their animation is wonderful and they took the project to a different level.”

The Dancing Diablo Studios creative team included Creative Director Beatriz Helena Ramos; Executive Producer Diego Sánchez; Director of Stop-Motion/Animator Elanna Allen, Director of Photography Michael Eder and Compositor José Antonio Ojea.

Representing Bravo Group, a part of Young & Rubicam, (New York City, New York) were Creative Director Carla Tesak, Producer Robert Mazze, Creative Supervisor/Copy Flavio Alvarez, Creative Supervisor/Art Margarita Peces, Account Director Federico Duberti and Assistant Account Director William Bell.

The sound design and final audio post were completed by Sound Designer and Engineer Joe Casalino of Sound and Vision (New York City, New York).

The musical underscore was stock music obtained from Propeller (New York City, New York).

The animations will also be screened continuously in the lobby of the Kraft Food, Inc. facility in East Hanover, NJ.

About Dancing Diablo Studio:

Dancing Diablo is a Brooklyn-based creative studio founded in January 2002 as a collaborative group of artists dedicated to creating unique, visually arresting methods of design and animation for the advertising and broadcast industries.

Dancing Diablo excels at traditional animation, stop-motion, CGI, and Flash. Their client roster includes JWT (Jet Blue, Schick), Ogilvy (Coca Cola), DDB (Toyota), Leo Burnett (Whirlpool/Acros), FCB (Chip‘s Ahoy!), Deutsch (Yahoo), Green Team Advertising (Smithsonian Institution, World Wildlife Fund), Sesame Street, 4Kids Productions, Inc. (Teenage Mutant Ninja Turtles), Disney, The Bravo Group/Young & Rubicam (Pfizer, AT&T, Kraft, Kool Aid), Steve Madden, Nickelodeon, MTV/Paramount Pictures, Telemundo, Ghersy (Lucky Strike, Kent), Fuse, Noggin, Sideshow Creative (ABC Sports), Jerry Cronin, LLC (ESPN/Bud Light), Reynardus & Moya Advertising (Unitel, Claritin), Conill/Nazca Saatchi & Saatchi (Crest), Oxigen and The Vidal Partnership (Wendy‘s, DirecTV), among others.

Dancing Diablo Studio is headquartered in DUMBO at 45 Main Street, Suite 524, Brooklyn, NY 11201; phone (718) 243-0103; Fax (718) 243-0118; For additional information or to see a reel contact Beatriz Ramos at

bramos@dancingdiablo.com

; or for West coast and Texas commercial representation contact FinnSaxon Represents – Rachel Finn at (310) 317-44490,

Rachel.Reps@verizon.net

or Mary Saxon (415) 290-6500,

Saxonca@pacbell.net

; and in the Midwest, Tim Harwood and Associates which can be reached at 312 505-1552 or 312 751-1552,

tim@harwood.tv

; Dancing Diablo Caracas is located at Los Palos Gdes, Edif. Atlantic, Piso 4 Ofic.1 in Caracas, Venezuela; Phone (58212) 285 7537 or (58212) 283 7392. Visit the DDS web site at

http://dancingdiablo.com

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Credit Sheet:

Airdate: May 19, 2007 during “50 mas bellos de People en Espanol” on Telemundo; The cut down versions will air during the month of May as “live interviews” with Chunky, the Chips Ahoy! spokes-cookie, and the hosts of both “Cotorreando” and “Cada Día”, which also air on Telemundo. Also the spots will air continuously in the lobby of the Kraft Food, Inc. facility in East Hanover, NJ

Product/Length: Four :15 Bumpers for “50 mas bellos de People en Espanol”

plus four more :07-:08 for both “Cotorreando” and “Cada día

Title: Chips Ahoy! Bumpers

Description: In each of the bumpers we find positively irresistible Chunky being interviewed. Comfortably ensconced in his director‘s chair, under a photographer‘s hot lights he answers a series of riveting questions: “What is the secret of your success?” (I owe it all to the chocolate. I wouldn‘t be the same without my chips.) “What do you do to maintain that physique that leaves them asking for more?” (Run. If I stand still they would eat me and bye-bye body.) “What is your best side?” (With these genuine chips I look good from all angles, he says as the camera flashes and he turns to show both of his beautiful chip-laden profiles.) “What‘s your next project?” (Self defense. Being too trusting has cost me a lot of chips.)

Animation: Dancing Diablo Studios

City/State: Brooklyn, NY

Creative Director Beatriz Helena Ramos

Executive Producer: Diego Sánchez

Director of Stop-Motion/Animator: Elanna Allen

Director of Photography: Michael Eder

Compositing: José Antonio Ojea

Agency: The Bravo Group (Y&R)

City/State: New York City, NY

Creative Director: Carla Tesak

Producer: Robert Mazze

Creative Supervisor-Copy: Flavio Alvarez

Creative Supervisor-Art: Margarita Peces

Account Director: Federico Duberti

Asst. Account Director: William Bell

Stock Music: Propeller

City/State: New York City, NY

Sound Design/Final Audio Post: Sound and Vision

City/State: New York City, New York

Sound Designer/Mixer: Joe Casalino

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