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Cinedeck LLC to Demonstrate Award-Winning Cinedeck EXTREME at Cine Gear Expo 2010

Cine Gear Expo 2010 Booth #99

Cine Gear Attendees to See Real World Benefits of Touch-Screen Simplicity, Hot Swappable SSDs and Cinema-Quality Recording in an Ultra-Portable Solution

NEW YORK, NY (May 26, 2010)

— Cinedeck LLC (

www.cinedeck.com

) today announced it is demonstrating the latest advancements to its award-winning, ultra portable touch screen recording, monitoring and playback device — Cinedeck EXTREME — at the Cine Gear Expo 2010 next week in Los Angeles. Following its successful US debut last month at NAB 2010, where Cinedeck EXTREME swept the coveted NAB 2010 Best of Show Awards, Company executives will be on hand in the Cinedeck booth #99 to demonstrate the real world benefits of Cinedeck EXTREME’s field-ready features.

Cine Gear Expo is in its 14th year, and is the premier film, video, and digital media expo for the entertainment industry.

“Cine Gear 2010 is the ideal environment for us to to get close to the cameramen, production crews and cinematographers for whom we created Cinedeck EXTREME and not only show them what we’ve created, but to hear first-hand the challenges they’re facing in the field,� said Alan Hoff, vice president of product management for Cinedeck LLC. “We’ve packed a number of field-ready features, like rugged hot swappable SSD storage, simple, direct and intuitive touch-screen navigation and cinema-grade image quality into this ultra portable device. And the fact that Cinedeck EXTREME is easily upgradeable means that as we continue to improve software features and capabilities, we’re adding new levels of flexibility, extensibility and investment protection for our customers. We’re looking forward to connecting directly with users here at Cine Gear 2010.�

While Cinedeck EXTREME was recently launched to the production market, the Company has also been working very closely with a community of beta testers to ensure Cinedeck EXTREME delivers on its promise. Billy Richards of the New York Film Flyers (

www.nyfilmflyers.com

) had the opportunity to use Cinedeck EXTREME while shooting America’s Cup in Spain earlier this year. This is what he had to say:

“The ability to instantly view any clip from the day while we were still in the air was invaluable. In aviation, time and weight is everything. Cinedeck EXTREME allows us to eliminate critical weight and space used by conventional bulky recorders and monitors. Additionally, the instant review feature saves valuable time we would be wasting rewinding videotape! I was even able to show the Cinedeck EXTREME’s playback features to the DP in flight and point out how to improve the shot.”

Cinedeck EXTREME: Award-Winning, Extremely Capable Recorders

Cinedeck EXTREME defines an entirely new category of extremely portable, affordable, and upgradeable cinema-grade recording and monitoring solutions for anyone with an HDMI, HDSDI or LAN camera. Cinedeck EXTREME offers significant investment protection, enabling many legacy cameras with high quality sensors to bypass their low quality on board tape recorders (DV, HDV, DVCPRO-HD).  As a result, Cinedeck EXTREME effectively extends the life of a wide array of camera equipment for production rental houses, cinematographers, and industrial and surveillance users.

About CineDeck LLC

Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME.  Cinedeck was recently honored at NAB 2010, winning both the “2010 TV Technology STAR Award� and the “2010 Vidy Award.� For more information, please visit

www.cinedeck.com

.

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