Amsterdam, Netherlands – September 7, 2012 – Marking the European debut of Brevity’s breakthrough solution for simultaneous transcode and high-speed transport of broadcast-quality content, the company is exhibiting its new sports industry focus at IBC 2012 in Media Logic’s booth J17, in Hall 7.
Brevity recently provided integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games. Building on its success in supporting sports programming, Brevity is introducing a new sports industry focus at IBC that improves file-based workflows across a range of the most demanding, time-sensitive and complex requirements across the sports programming ecosystem in Europe and North America. This includes programming in European football (soccer), American football, basketball, baseball, hockey, and other sports.
“The sports industry is a perfect example of how Brevity can transform costly and time-consuming workflows built around inefficient workarounds,” said Timothy O’Brien, President and CEO, Brevity. “Brevity’s unique capability to simultaneously transcode and transport digital files in multiple formats to multiple locations now redefines what is possible in managing highlights and production files to and from the production trucks at sports venues and the broadcast center.”
High value sports content must be viewed within a short time window to be relevant. Brevity’s high speed transcode and transport technology is gaining especially strong traction in the sports broadcasting ecosystem since there are constant pressures to reduce the time it takes to transcode, transport, and deliver finished sports programming.
By supporting EVS Broadcast formats as well as Avid® DNxHD®, ProRes, RLE, and other leading formats, Brevity is able to transcode sports highlights and graphics known as “melts” on the fly, converting them in transport to editing formats needed to create sports programming. Brevity can then send the finished segments back to the EVS for immediate playout, without any intermediate steps.
Brevity will be exhibiting with Media Logic, a leader in providing digital solutions for the Sports and Television industry in Europe. Top customers of Media Logic include the ARD/ZDF for the Vancouver Winter Olympics, the ORF for Alpine Ski programming, and many others.
“We recognize that Brevity brings a very unique solution to the market and we are pleased to be showcasing them here at IBC,” said Andreas Martin, Sales Manager at Media Logic. “As a broadcast integration leader, we strongly believe that Brevity will be able to deliver new efficiencies and create increased opportunities in sports networks and broadcast production throughout Germany and Europe.”
Brevity V3 moves securely encrypted files over Internet, fiber, or data satellite up to 30X faster than otherwise possible while maintaining high quality resolution and support for leading industry codecs and formats such as Avid DNxHD, EVS MXF, Final Cut Pro, Sony Cameras and others. Brevity has been tested successfully on uncompressed, high bit rate video, 2k and 4k DPX files, as well as compressed HD and SD files. Using a cloud based enterprise media management and collaboration solution, Brevity is utilizing automated project-driven workflows, advanced algorithms, virtual storage, web-based interfaces, and teraFLOPS of computing power.
“At IBC our goal is to show the world that Brevity is a game changer- delivering to the industry for the first time simultaneous transcode and transport capability along with our web-based collaboration and workflow automation tools,” continued O’Brien. “We want to show the sports broadcast industry that it is now finally possible to receive highlights much faster than before, deliver sports programming more cost-efficiently, and to simplify production truck file-based workflows.”
Brevity’s industry partners include Avid, with support for all Avid DNxHD formats and EVS, with support for the proprietary legacy EVS MXF format as well as the EVS OpenCube suite that wraps files in OP1a or QuickTime formats. Brevity also offers complete support for ProRes including ProRes-DNxHD and DNxHD-ProRes conversions.
Brevity is based in New York City and has a sales office in Los Angeles and a development office in the Portland, Oregon area.
Brevity will be located at the Media Logic booth in Hall 7, J17 at IBC from September 7, 2012 to September 11, 2012.
Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds- over any network- Internet, fiber, or data satellite. Founded in 2010 by Jacob Bronstein and Abdul Sulieman, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at
or follow us @BrevityV.
Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.
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