â€œEverybody has fantasies. Whatâ€™s Yours?â€? asks the award-winning NFL.com Fantasy Files campaign created by Blue Room, which shot the quartet of :30s. Created for NFL.com and Reebok, the viral campaign began running on NFL.com, YouTube and NFL Networkâ€™s Total Access July 25, 2008. Designed to drive traffic to NFL.com, the spots feature NFL football giants Chris Chambers, Chris Cooley, Mason Crosby and Laurence Maroney.
For the third year, Blue Room, the New York-based creative services agency, has created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. In the spots, Chris Chambers, the San Diego Chargers wide receiver, catches three footballs in rapid succession, behind his back; Chris Cooley, Washington Redskins tight end, stands behind a wall on a construction site and, without visual cues, catches a football by thrusting his arm through a double layer of sheetrock; Mason Crosby, the Green Bay Packers kicker, repeatedly rings the bell in the cupola of the Green Bay Court House with three separate kicks a moment before it is to toll; and lastly, Laurence Maroney, New England Patriots running back, runs and jumps through the open windows of an automobile emerging, unscathed, on the opposite side of the car. All four spots are tagged â€œNFL.com Fantasy Files, Captured by: Reebok.â€?
Brian Aumueller, Creative Director of Blue Room, said of this project, â€œWe really captured these athletes doing extraordinary things. In Crosbyâ€™s spot, for example, he is, in fact, kicking footballs as hard as he possibly can at the Court House but the struggle is to get it in one continuous take.â€?
Of his collaboration with Blue Room, NFL Director of Advertising, Robert Stecklow, said â€œThe Fantasy Files are a great way for fans to get a glimpse of our athletes off the field and the amazing things they can do. Working on this campaign with Blue Room for the third consecutive year allowed us to go above and beyond creatively as we took it off the field for the first time.â€?
The Blue Room creative team for this campaign included Creative Director Brian Aumueller, Executive Producer Chris Gargani, Editorial Director Dave Gargani, Producer Lauren Muir, and Director Michael Scalere.
Blue Room shot in HD using Panasonic HVX 200 cameras on location in Green Bay, Cleveland, near the Patriotâ€™s stadium and outside of D.C. In addition to the spots, fans can view behind the scenes footage and player interviews from the shoots on NFL.com.
Representing Reebok (Boston, MA) was Brand Communications Manager Dan Wiseman.
Representing NFL were Head of Marketing for NFL UK/Copywriter (London, England) Jonathan Klein, who wrote the four spots; Robert Stecklow, Director of Advertising; and Matthew Cleary in the marketing and sales group, who handles the Reebok account for the NFL.
About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.
The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need
can be found in-house including: animation, visual effects, live action production, script writing, editorial, and an in-depth understanding of branding strategies.
Blue Room is headquartered at 7 West 18th Street, 3rd floor, New York, NY 10003. For additional information, or to see a reel, contact Chris Gargani at
or by phone at (212) 243-5141. Visit the Blue Room website at
Production Company: Blue Room NYC
City/State: New York, NY
Creative Director: Brian Aumueller
Executive Producer: Chris Gargani
Editorial Director: David Gargani
Director: Michael Scalere
Producer: Lauren Muir
Representing The National Football League
City/State: London, England
Head of Marketing for NFL UK/Copywriter: Jonathan Klein
Director of Advertising: Robert Stecklow
Reebok Acct. Manager for NFL: Matthew Cleary
City/State: Boston, MA
Brand Communications Manager: Dan Wiseman