Blue Room, the New York-based creative services agency, was awarded a Silver Webby Award in the category branded content/promotion for their contribution to the NFL.com Fantasy Files viral campaign. The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile websites.
Announced on October 14th, the honor was for NFL Fantasy Files, created by Blue Room for NFL.com and Reebok. For the third year, Blue Room created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. In the spots, Chris Chambers, the San Diego Chargers wide receiver, catches three footballs in rapid succession, behind his back; Chris Cooley, Washington Redskins tight end, stands behind a wall on a construction site and, without visual cues, catches a football by thrusting his arm through a double layer of sheetrock; Mason Crosby, the Green Bay Packers kicker, repeatedly rings the bell in the cupola of the Green Bay Court House with three separate kicks a moment before it is to toll; and lastly, Laurence Maroney, New England Patriots running back, runs and jumps through the open windows of an automobile emerging, unscathed, on the opposite side of the car. All four spots are tagged â€œNFL.com Fantasy Files, Captured by: Reebok.â€?
The Blue Room creative team for this campaign included Creative Director Brian Aumueller, CEO/Executive Producer Chris Gargani, Producer Lauren Muir, Editorial Director David Gargani, Lead Animator Steve Harper; Composite Artists Alejandro MonzÃµn and Joon Park, and Director Michael Scalere.
Blue Room shot in HD using Panasonic HVX 200 cameras on location in Green Bay, Cleveland, near the Patriotâ€™s stadium and outside of D.C. In addition to the spots, fans can view behind the scenes footage and player interviews from the shoots on NFL.com.
About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.
The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need
can be found in-house including: animation, visual effects, live action production, script writing, editorial, and an in-depth understanding of branding strategies.
Blue Room is headquartered at 7 West 18th Street, 3rd floor, New York, NY 10003. For additional information, or to see a reel, contact Chris Gargani at
or by phone at (212) 243-5141. Visit the Blue Room website at