San Diego, CA, March 31, 2009
â€“ 3D Film Factory, an innovative company specializing in the production of original 3D entertainment and high-quality 2D-to-3D conversions, has developed the first-ever line of production-ready, cost-effective, 3D camera systems designed to shoot superior 3D. Developed over the course of several years, with the guidance of veteran stereographers and award-winning filmmakers, these durable, dual camera rigs provide an alternative to the custom, high-priced 3D systems costing ten times as much.
The company has released for sale three select systems; the 3D-SB (split-beam), 3D-SS Indie (side-by-side), and the 3D-SS Pro (side-by-side) models. Each system is designed for a specific production purpose and to accommodate various prosumer and professional grade SD and HD cameras.
â€œUp until now, only a few high-end facilities offer 3D rigs for sale and theyâ€™re very expensiveâ€?, said company president Karl Kozak. â€œWe found most 3D shooters where fabricating their own rigs, because they couldnâ€™t afford to buy them, but making a split-beam set-up that really works is hard. Thereâ€™s a lot of trial and error involved. So weâ€™re filling a niche, offering great rigs, that shoot incredible 3D, for a fraction of the cost.â€?
The 3D-SB (split-beam) system is constructed using black anodized aluminum thatâ€™s virtually indestructible and light-absorbing, removable plastic. With a total weight of only 22 lbs., the rig is easy-to-use, allowing for quick set-ups and precise 3D alignment. Itâ€™s being introduced for a complete price of $1,995.
Split-beam rigs are mandatory for the smaller (6â€? to 0â€?) inter-axial (camera-to-camera) distances needed for medium and close-up shots. Such inter-axial distances can only be achieved with adjustable camera positions and the use of scientifically engineered glass. During shooting, the image for the horizontal camera passes directly through the glass, while the vertical cameraâ€™s image is reflected off the front of glass. In effect, the two cameras are stacked sharing almost the exact same field of vision.
â€œSide-by-side camera configurations canâ€™t be used for close-up shots for good reason, it hurts the eyes,â€? said Kozak. â€œYou have to get the cameras closer than camera bodies and hoods will allow for. Thatâ€™s why you need a split-beam rig.â€?
The companyâ€™s two side-by-side 3D rigs are less complex, but equally necessary in most 3D production situations. Side-by-side systems are specifically designed for filming master to panoramic shots in 3D. In this case, the simple side-by-side camera posture allows for fast, accurate 3D alignment and unobstructed shooting.
Both 3D-SS systems weigh less than 4 lbs., are priced at about $300, and boast inter-axial (camera to camera) distances from about 6â€? to 24â€?. All of the companyâ€™s rigs are constructed using a virtually indestructible aluminum frame.
All three camera systems are available @
About 3D Film Factory
The 3D Film Factory is a San Diego-based company specializing in the production of original 3D entertainment and high-quality 2D-to-3D conversion. Staffed by a diverse group of talented stereographers, innovative programmers and award-winning filmmakers, the company is currently converting dozens of award-winning films from 2D to stunning 3D, while producing some of the world’s most unique 3D video programming. Visit the companyâ€™s web site at: