YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands

YouTube has just announced Video Creation Marketplace, a brand new service that will seek to connect YouTube content creators with marketers and agencies.

Explains Advertising Age, "The marketplace platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they are best suited for. Advertisers or agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign. Then, they can negotiate separately. YouTube will play no part in the negotiation stage."

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