The Viral Campaign for Steven Soderbergh's 'Side Effects' Has Jude Law Evaluating You for Depression
The below spot for Ablixa looks just like any other depression medication commercial. The difference? Ablixa is not a real drug and the promo is actually part of a viral campaign for Steven Soderbergh's Side Effects.
So far a barebones site at TryAblixa.com features the video above, a place to sign up for newsletters and an interactive video that allows you to get "evaluated" by Dr. Banks (Jude Law).
The trailer for Side Effects can be found below.