VH1's New Social Pop-Up Video
VH1's second season of the newly rebooted Pop-Up Video allows users to create their own Pop-Up Video via a web app. Says Dan Sacher, VH1's SVP of Digital, "This is a prime example of our storytelling without borders strategy which looks to engage fans before, during and after show…and even between seasons. The new features take the idea of making your own pop up video and multiply that across your entire social graph, so that you and your friends can collaborate on creating pop ups. We’re excited about the multiplier effect of several people working on a video together – it’s a great way to expose our audience to the pop-up creator and lower the barrier to entry."
Read more here on Lost Remote.