The Secrets Behind Funny or Die's Viral Video Success
What makes Funny or Die a consistently successful hotbed of viral videos? Says creative director Andrew Steele, "Funny or Die is successful because we’re pretty good at finding young, funny people." Adds CEO Dick Glover, "There’s no risk, because if it doesn’t work out, nobody cares–it was a little ol’ Internet video. However, if it’s a terrific video, then all of a sudden everyone is talking about it.”
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