James Franco Acts, Directs and Multi-tasks in New Samsung Promo

The Samsung Galaxy Note tablet touts itself as "the ultimate tool for the ultimate multi-tasker." And who better to demonstrate that than professional multi-tasker James Franco? The actor/director/author/producer/grad student stars in and directs the spot which showcases just how talented he is at tackling anything (along with his trusty tablet, of course).

Says agency Cheil USA CCO Lars Bastholm, "We wrote the script specifically for James Franco. We began by thinking about multi-tasking in general because the ability to do several things at once with multi-screen is a key feature of the Note 10.1. Once he came up, it seemed obvious he was the perfect person to illustrate this feature, due to his incredible range of simultaneous activity. He really is the ultimate multi-tasker."

Read more here on Advertising Age. Watch the spot below.