An Inside Look at Showtime's Social TV Strategy
Lost Remote talks to Brian Swarth, Showtime's newly appointed VP of Digital Services, about the strategy behind the subscription cable network's social media presence. Says Swarth, "To date, much of the industry’s emphasis on social TV has been around driving viewers to linear premieres. And for a basic ad supported network, that’s critical. But Showtime’s business model (premium subscription based TV), allows us to be more flexible in terms of how and when we use social TV to engage with our viewers. For some of our shows, a large percentage of our viewership comes from non-linear platforms. So we are always thinking about new models of engagement in time shifted viewing experiences using social TV."
Read the full interview here.