The 5 Basic Principles of a Viral Hit

iMedia Connection analyzes a recent viral hit, directing duo Sausage's "Motherf***ing Bike," to find the principles that helped it go viral. They write, "Considering that the video cranked out a million hits in twelve weeks while generating extensive conversation among its viewers, their method warrants a closer look. As it turns out, Sausage (aka John Benson and Ward Evans) followed five basic principles that can be applied to the production and rollout of any successful contagious content."

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