Added by Sarv Kreindler--Creative Planet Network, 05/29/13 01:05:23 PM
New York's PBS station WNET has mounted a tongue-in-cheek ad campaign involving posters and Twitter feeds touting fake (and ridiculous) reality shows like Knitting Wars and Married to a Mime. The tagline is: "The fact you thought this was a real show says a lot about the state of TV. Support quality programming. Join us at thirteen.org.”
Says Victoria Davies, managing director at agency CHI & Partners, to The New York Times, "We wanted to do something outside the channel, something people would enjoy, rather than something aggressive.”
Read the full story here.