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Added by Sarv Taghavian--Creative Planet Network, 05/25/12 03:05:36 PM

Microsoft Advertising and Y&R New York Turn to Gravity to Create Web Piece Promoting Microsoft Ad Tools

Microsoft Advertising and Y&R New York turned to Gravity to create and produce an original, long-form web content piece promoting various Microsoft tools. The piece, which runs over four minutes in length, features online gaming personality Felicia Day.

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Added by Sarv Taghavian--Creative Planet Network, 05/25/12 01:05:19 PM

Black, White and Red Go a Long Way in Gossip's 'Move in the Right Direction'

Bold graphics and a black, white and red palette provide the look for Gossip's new music video for the cheery "Move in the Right Direction." The clip was directed by Price James. Watch below.

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Added by Sarv Taghavian--Creative Planet Network, 05/25/12 01:05:37 PM

SlateRadio Interview: The World According to Wes Anderson

Slate talks to Wes Anderson, director of the forthcoming Moonrise Kingdom, about everything from Bill Murray to stop-motion animation in the podcast interview found below.

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Added by Sarv Taghavian--Creative Planet Network, 05/25/12 12:05:10 PM

2C Media Delivers 'True Justice' For REELZ In Steven Seagal Promo Campaign

2C Media produced a promo campaign for the premiere of True Justice, a REELZ original scripted series that stars Steven Seagal (Above the Law, Under Siege, Exit Wounds).

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Added by Sarv Taghavian--Creative Planet Network, 05/24/12 11:05:56 AM

Roman Polanski's Latest Short Film Is a Prada Commercial

Famed director Roman Polanski premiered his latest short film, "A Therapy" at Cannes this weekend. The three-and-a-half minute film stars Ben Kingsley and Helena Bonham Carter and is actually a branded piece for Prada, complete with a tagline at the end. Watch below.

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Added by Sarv Taghavian--Creative Planet Network, 05/24/12 11:05:39 AM

Katy Perry's Latest Lyric Video: An Ode to her Facebook Timeline

It's become common for artists to release lyric videos while the world awaits the official music videos for their newest single, and Katy Perry has treated her latest, "Wide Awake," no differently. What makes this video more interesting than the average lyric video, though, is that Perry uses actual status messages from her Facebook timeline to illustrate some of the lyrics of her song.

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Added by Sarv Taghavian--Creative Planet Network, 05/23/12 12:05:04 PM

Behind Nike's Interactive Epic 'My Time Is Now'

In a big shift in media strategy, Nike's 3-minute epic film "My Time Is Now" was created for interactive online play and then cutdown for a 30-second TV version. Says Graeme Douglas, head of interactive and innovation for agency W+K London, "Kids have to be hungry to be successful at football, they have to work for it, have patience and the rewards will come. We want the user to have to do the same and we want the experience to evoke the same emotions. People will be rewarded when they dig in to the interactive content."

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Added by Sarv Taghavian--Creative Planet Network, 05/23/12 12:05:45 PM

Wes Anderson Is Not Obsessed with Reel-to-Reel Recorders (& Other Fun Facts)

In an exclusive interview with Dazed Digital, director Wes Anderson reveals his theatrical ambitions, how he would go about shooting a movie in space and the surprising factoid that he actually does own an iPhone.

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Added by Sarv Taghavian--Creative Planet Network, 05/23/12 12:05:14 PM

Peter Serafinowicz On His New Hot Chip Music Video

Comedian Peter Serafinowicz directs his second music video for Hot Chip with the clip for "Night & Day," a sci-fi fantasy filled with visual gags as well as guest stints from Terence Stamp, Lara Stone and Reggie Watts.

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Added by Sarv Taghavian--Creative Planet Network, 05/22/12 03:05:34 PM

How Can You Make a Video Go Viral?

Jun Loayza of RewardMe and Shama Kabani of The Marketing Zen Group give The Washington Post their advice for creating viral videos. Says Kabani, "‘Going viral’ simply means that your content has been shared on a massive scale. Most videos never go viral, and that’s okay. More important than ‘going viral’ is that the video accomplishes what you wanted."

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